#Japan #Tokyo #Ice Cream #Lotte #Blueberry Yogurt

New Product Launch: Blueberry Yogurt Ice Cream

Lotte Co., Ltd., headquartered in Shinjuku, Tokyo, will unveil an exciting new treat, the "Cooling Blueberry Yogurt Flavor," starting from April 13, 2026. This new offering from the "Sō" brand is designed to provide a delightful texture with finely shaved ice and a refreshing aftertaste.

This latest version taps into the growing trend of incorporating yogurt and blueberries into everyday diets, reflecting the current consumer interest in these flavors. The "Sō" brand has a history of successfully launching yogurt-flavored products that resonate with the spring season. An example includes the "Yellow Peach & White Peach Yogurt Flavor" released in 2024. Notably, Lotte previously rolled out a blue variant back in 2005, which quickly became a legendary hit in the brand's history.

After more than two decades, the Blueberry Yogurt flavor is making a comeback, packed in a visually appealing design that features a swirl pattern, offering a mixture of two enticing flavors. The dual colors not only enhance the visual appeal but also allow consumers to enjoy the delightful combination tastefully.

This fresh ice cream is ideal for those looking to relax during the new spring season. With its crisp appearance and delightful sweet-sour taste, it aims to refresh the spirit and provide comfort during a time of change. The subtly sweet and tangy flavors complement the mild spring weather perfectly.

Product Features

Upon the first bite, consumers will be greeted with a satisfying taste experience, and the finely shaved ice works to cleanse the palate, resulting in a rejuvenating aftertaste. The balance between sweet blueberry and tangy plain yogurt flavors creates a harmonious ice cream enjoyed by all.

The product boasts an invigorating sweet-sour profile with a two-toned appearance, ensuring a refreshing taste experience that leaves a lasting impression.

Product Details

• - Product Name: Cooling Blueberry Yogurt Flavor
• - Release Date: April 13, 2026
• - Availability: Nationwide
• - Category: Frozen Dessert
• - Content Volume: 185ml
• - Suggested Retail Price: 194 yen (tax included)

Experience the taste of springtime with this refreshing blueberry yogurt ice cream and indulge in a delightful sensory treat that brings happiness and comfort.