KOTOMI TACHIBANA's Solo Debut in New CANDY TUNE CM Featuring Chuarwen the Dumpling Fairy

CANDY TUNE’s KOTOMI TACHIBANA Takes Center Stage in New CM

On July 25th, 2025, the highly anticipated new commercial for Traful Direct a titled "Gaman suru? Traful?" will be launched, featuring solo appearance by KOTOMI TACHIBANA from the rising idol group CANDY TUNE. In this engaging CM, we witness KOTOMI tackle the struggle of mouth ulcers while having an adorable conversation with a dumpling fairy in a Chinese restaurant setting.

The Concept Behind the CM

KOTOMI, who has gained popularity due to her charming personality, expresses the dilemma faced by many when dealing with mouth ulcers: should one endure the pain or opt for relief with Traful? The commercial seeks to encourage viewers to choose the second option—don’t suffer in silence when Traful Direct a is here to help!

The CM encapsulates a relatable storyline where KOTOMI enjoys a delicious meal, only to be thwarted by the pain of a mouth ulcer. An unexpected visit from the dumpling fairy prompts her to question whether to bear the pain or seek relief, ultimately guiding her to select Traful Direct a instead.

Insights into the New CM

In an insightful survey, it was revealed that over 50% of individuals who suffer from mouth ulcers do not seek treatment, often believing that they can simply tough it out. This CM aims to shed light on the issue, pushing forward the message that taking action against mouth ulcers is crucial for maintaining one’s enjoyment of food. KOTOMI’s character mirrors this sentiment perfectly, as she navigates her feelings of frustration towards the mouth ulcer while being irresistibly drawn to her beloved dishes.

Behind the Scenes of the CM Shoot

This marks KOTOMI TACHIBANA's first solo commercial appearance since debuting with CANDY TUNE. During filming, the young idol exuded both nervousness and charm, effortlessly switching between the roles of a pained eater and a relieved debunker of mouth ulcer myths. As the shoot progressed, her confidence grew, culminating in a heartwarming scene where she digests spicy chicken with pure delight, prompting spontaneous praises of “adorable” from the crew.

Additionally, the CM includes unique vertical video content in which KOTOMI engages in tongue-twisting challenges related to her favorite flavors, showcasing her playful side and allowing her vibrant personality to shine through.

KOTOMI’s Own Words: An Interview

In a recent interview, KOTOMI shared her astonishment and joy when she learned about her casting for the CM:

“I’ve always used Traful, so it was a surprising yet exciting moment for me! I couldn’t wait to share the news with my mom.”

KOTOMI also revealed the challenges she faced while emulating the pain associated with a mouth ulcer, stating that it was a new experience for her. Her playful spirit remained evident as she expressed her preference for not tolerating mouth ulcers:

“I’m definitely Team Traful!”

Moreover, KOTOMI opened up about recent sacrifices in her personal life owing to her busy work schedule, expressing her desire to travel with her members once more.

Upcoming Promotions

In addition to the CM, posters featuring KOTOMI will appear at major train stations like Ebisu and Shinjuku, promoting relatable mouth ulcer experiences while inviting fans to engage with her delightful character. These posters will be displayed from July 28th to August 10th, further establishing her presence in the media landscape as the face of Traful Direct a.

The Traful Brand

Founded in 2008, Traful has been a leading name in treating mouth ulcers, continuously evolving to meet consumer needs by offering a variety of effective products like Traful Direct a, which has demonstrated effective pain relief.

As Traful continues to support individuals with mouth ulcer issues, KOTOMI TACHIBANA stands at the forefront of advocating for timely treatment, ensuring that enjoying food does not have to be a compromised experience.

For more details on the commercial, including behind-the-scenes footage and interviews, visit the official Traful website.