easyGroup Ventures into Online Retail with easyShop.com Launch in Europe

easyGroup Ventures into Online Retail

In an exciting development for the retail landscape, easyGroup has announced the upcoming launch of easyShop.com, a new online marketplace set to debut in 21 European countries this year. By collaborating with OnBuy.com, a leading e-commerce platform, easyGroup aims to carve out a significant presence in the fast-growing online retail sector.

A Major Step for easyGroup

The introduction of easyShop.com marks an essential expansion for easyGroup, a well-known name in Europe, traditionally recognized for its focus on simplicity and value. This new venture aims to bring together various retailers under one roof, facilitating seamless access to consumer products and enhancing overall shopping experiences.

The easyShop platform is powered by OnBuy's proprietary marketplace technology, which has demonstrated substantial success in facilitating international trade. Over the past three years, OnBuy has experienced impressive growth, increasing by more than 86% and now supports over 100 million products across Europe. The partnership entails significant long-term investments from both parties to establish easyShop as a formidable online marketplace.

Simplifying Online Shopping

With the easyShop platform, the vision is to eliminate the complexities often associated with online retail entry, such as logistics and inventory management. Operating purely as a marketplace, easyShop provides retailers with a fair and transparent platform tailored for long-term growth. This structure allows easyGroup to enter online retail without the burden of heavy investments, while OnBuy will provide the necessary market expertise and operational capabilities.

Sir Stelios Haji-Ioannou, the founder and owner of the easy brand family, expressed his enthusiasm about this new venture. He stated, "The easy brand has expanded into many new areas by focusing on simplicity and delivering great value. Launching an online retail marketplace with a fantastic domain like easyShop is a natural next step." Sir Stelios has welcomed Cas Paton, OnBuy's CEO, into the easy family, looking forward to recruiting sellers for the marketplace ahead of the expected consumer launch in Q4 2026.

In addition, Cas Paton emphasized the critical role easyShop will play in removing barriers to retail expansion, allowing retailers to reach customers across multiple countries more rapidly. As onboarding for sellers begins prior to the official launch, retailers who wish to sell through easyShop.com can express their interest via the website.

The Future of easyShop

As a part of the easyGroup, easyShop is poised to leverage existing brand recognition in travel, transport, and consumer services. Consumers can look forward to a straightforward and cost-effective online shopping experience that aligns with the established values of the easy family. The aim is to offer a modern shopping experience across borders without the headaches of managing multiple local marketplaces.

The e-commerce landscape is undergoing rapid transformation, and easyGroup's venture into online retail is a bold step forward. By merging a trusted brand with proven market expertise, easyShop.com is set to become a significant player in the European online marketplace, providing consumers and retailers alike an innovative and effective shopping platform.

If you're a retailer interested in exploring opportunities with easyShop, you can register your interest at www.easyShop.com. The future of retail is here, and it promises to be an exciting journey for consumers and businesses throughout Europe.