Furo Sauna TV Expands Its Reach to Kagoshima with Hotel New Nishino
Furo Sauna TV, a digital signage project dedicated to the world of baths and saunas, has officially expanded into the Kagoshima market by partnering with Hotel New Nishino, a hallmark of the local bathing culture. Located in the heart of Kagoshima City’s entertainment district, Tenmonkan, Hotel New Nishino has been serving patrons since the early 20th century, well known for its naturally flowing underground hot spring and its rigorous Finnish-style sauna, widely dubbed as the 'holy place for saunas' in Japan.
This collaboration signifies Furo Sauna TV's ambition to provide unique content tailored for sauna enthusiasts and those enjoying the bathing experience. The hotel's established reputation and clientele will serve as a solid foundation for the rollout of this innovative media in Kagoshima. Furo Sauna TV aims to combine relaxation with impactful advertising, enriching the sauna experience for users while providing robust advertising opportunities for brands.
Furo Sauna TV is a pioneering digital signage platform operating within bathing facilities, particularly focusing on saunas. It delivers original content tailored for users while they bask in relaxation. By capturing the attention of sauna visitors in an altered state of mind, it promotes memorable advertisements and information, thus enhancing overall experience and advertising efficacy. Key features include:
1. Dedicated Media Within Saunas: Utilizes digital signage set in sauna and bathing areas, broadcasting custom programs and commercials.
2. Engaging Original Content: Features specialized content such as sauna etiquette, health tips, and even sauna recipes that resonate highly with health-conscious users.
3. Display Advantages: The sauna-specific displays encourage visitors, providing a focused atmosphere for content consumption.
4. Integration with Web and Social Media: The synergy with online platforms maximizes both online and offline media reach, enhancing advertising effectiveness.
5. Optimized Information for Viewers: Content is tailored based on the preferences and demographics of viewers, leveraging data that sees 250,000 monthly pageviews from the Furo Sauna web portal.
6. Advertising Potential: Embarking upon monetization strategies, it incorporates advertising slots in sauna facilities, promoting various brands effectively to health-oriented customers.
Furo Sauna TV is actively seeking partnerships with more bathing and sauna facilities across Japan and intends to enrich content offerings while expanding advertising capabilities. With plans to reach 300 facilities nationwide by 2026, the initiative is open to new partnerships, promising an absence of initial setup charges and monthly fees for participating facilities.
Moreover, advertising collaborations extend beyond sauna-centric products, allowing for a broader range of commercials and promotions. Businesses can receive tailored advertising strategies based on their particular products and services.
For anyone who treasures the sauna experience, Furo Sauna TV is committed to enriching their bathing journeys. Through innovative content, engaging advertisements, and strategic partnerships, it aspires to elevate the overall sauna culture. Interested parties can reach out for inquiries or involvement in this burgeoning initiative.
For detailed information regarding services or proposals, please contact:
This initiative is a collaborative effort involving DAEG Co., Ltd., CMER TV Corporation, and Wiz Co., Ltd. Gains expected from such concerted efforts include enhancing user experiences and advancing sauna facility digital transformations.
- Founded: 1959
- Operations: Management of hotels and sauna facilities.
- CEO: Tosho Yamazaki.
- Business Focus: A total IT solutions provider aiming to resolve societal challenges through various IT services.
This collaboration signifies Furo Sauna TV's ambition to provide unique content tailored for sauna enthusiasts and those enjoying the bathing experience. The hotel's established reputation and clientele will serve as a solid foundation for the rollout of this innovative media in Kagoshima. Furo Sauna TV aims to combine relaxation with impactful advertising, enriching the sauna experience for users while providing robust advertising opportunities for brands.
About Furo Sauna TV
Furo Sauna TV is a pioneering digital signage platform operating within bathing facilities, particularly focusing on saunas. It delivers original content tailored for users while they bask in relaxation. By capturing the attention of sauna visitors in an altered state of mind, it promotes memorable advertisements and information, thus enhancing overall experience and advertising efficacy. Key features include:
1. Dedicated Media Within Saunas: Utilizes digital signage set in sauna and bathing areas, broadcasting custom programs and commercials.
2. Engaging Original Content: Features specialized content such as sauna etiquette, health tips, and even sauna recipes that resonate highly with health-conscious users.
3. Display Advantages: The sauna-specific displays encourage visitors, providing a focused atmosphere for content consumption.
4. Integration with Web and Social Media: The synergy with online platforms maximizes both online and offline media reach, enhancing advertising effectiveness.
5. Optimized Information for Viewers: Content is tailored based on the preferences and demographics of viewers, leveraging data that sees 250,000 monthly pageviews from the Furo Sauna web portal.
6. Advertising Potential: Embarking upon monetization strategies, it incorporates advertising slots in sauna facilities, promoting various brands effectively to health-oriented customers.
Future Developments and Partnerships
Furo Sauna TV is actively seeking partnerships with more bathing and sauna facilities across Japan and intends to enrich content offerings while expanding advertising capabilities. With plans to reach 300 facilities nationwide by 2026, the initiative is open to new partnerships, promising an absence of initial setup charges and monthly fees for participating facilities.
Moreover, advertising collaborations extend beyond sauna-centric products, allowing for a broader range of commercials and promotions. Businesses can receive tailored advertising strategies based on their particular products and services.
Support for Sauna Enthusiasts
For anyone who treasures the sauna experience, Furo Sauna TV is committed to enriching their bathing journeys. Through innovative content, engaging advertisements, and strategic partnerships, it aspires to elevate the overall sauna culture. Interested parties can reach out for inquiries or involvement in this burgeoning initiative.
How to Contact
For detailed information regarding services or proposals, please contact:
- - Contact Person: Nagata
- - Phone: 050-1780-8962
- - Email: [email protected] (available Monday to Friday from 9:00 AM to 6:00 PM)
This initiative is a collaborative effort involving DAEG Co., Ltd., CMER TV Corporation, and Wiz Co., Ltd. Gains expected from such concerted efforts include enhancing user experiences and advancing sauna facility digital transformations.
About the Companies Involved:
- - Hotel New Nishino
- Founded: 1959
- Operations: Management of hotels and sauna facilities.
- - Wiz Co., Ltd.
- CEO: Tosho Yamazaki.
- Business Focus: A total IT solutions provider aiming to resolve societal challenges through various IT services.
Topics Entertainment & Media）
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