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FITUR 2025: A Call for Responsible Tourism

Organized by IFEMA MADRID, the 45th edition of the International Tourism Trade Fair (FITUR) is set to take place from January 22 to 26, 2025. This event not only serves as a major platform for the global tourism market but also emphasizes sustainability as a core element of its agenda, recognizing its vital role in fostering economic progress.

The tourism sector has been experiencing significant growth, with international tourist arrivals reaching 790 million in the first half of 2024. This growth translated into an impressive global economic impact of around USD 3.4 trillion, highlighting the importance of this industry in the global economy. The previous edition of FITUR saw over 250,000 attendees and participation from around 9,000 companies across 152 countries, showcasing the fair's influence and outreach within the industry.

FITUR's Commitment to Sustainability

As part of its commitment to promote responsible tourism, FITUR aims to reinforce the pride of tourism professionals and stakeholders. The FITURNEXT Observatory, a platform dedicated to identifying and promoting best practices in tourism, has actively engaged over the past six years to spotlight successful initiatives worldwide. This year, the theme of the 2025 Challenge focused on sustainable food management within tourism, leading to the recognition of innovative projects like Sustainable Gastronomic Routes of Extremadura in Spain, Hurtigruten Cruises in Norway, and Too Good To Go in Denmark.

In addition, FITUR 4all will continue its mission to enhance accessibility in tourism for individuals with special needs, advocating for inclusive practices across the sector. This initiative is not only vital for fostering diversity but also establishes guidelines aimed at encouraging tourism professionals to adopt inclusive measures in their offerings.

Economic and Cultural Contributions

Tourism acts as a lever for economic and social development, generating employment and stimulating investment in infrastructure and services. FITUR emphasizes the necessity of nurturing cultural diversity and preserving historical heritage, which are essential for sustainable development models. By engaging with local communities, tourism can foster cultural exchange and promote global understanding.

Under the motto “Orgullosos. Somos turismo” (Proud. We are tourism), FITUR 2025 encourages professionals and visitors alike to partake in a cultural transformation toward responsible tourism. This message highlights the industry's capacity to create lasting value for both the planet and its people, reinforcing the significance of sustainability in tourism.

Conclusion

With its unwavering commitment to sustainability and responsible tourism practices, FITUR 2025 sets a benchmark for the industry. By aligning itself with global challenges and inviting professionals to contribute to these efforts, the fair continues to play an essential role in shaping the future of tourism. Participants are encouraged to join this mission and help drive transformative change that benefits the global community.

For more details about FITUR 2025, visit the official website.