#United States #Lifeway Foods #Anaheim #Kefir #Probiotic Innovations

Lifeway Foods Showcases New Probiotic Innovations at Expo West 2025

Lifeway Foods, Inc., a prominent player in the kefir and probiotic product industry, is set to make waves at the upcoming Natural Products Expo West 2025. This year’s event will take place from March 4th to 7th at the Anaheim Convention Center in California. Lifeway’s exhibit will feature groundbreaking innovations designed to cater to the growing consumer demand for healthy and nutritious food options.

The company is excited to showcase its latest advancements, including unique probiotic salad dressings and new flavors of traditional whole milk kefir that expand on its already popular organic kefir line. Attendees will have the opportunity to taste test several new items, including the recently launched Lactose-Free Flavor Fusions and Probiotic Smoothies enhanced with collagen. These products exemplify Lifeway's commitment to innovation in the dairy aisle, aiming to satisfy the palates of both health-conscious shoppers and culinary enthusiasts.

Julie Smolyansky, President and CEO of Lifeway Foods, expressed her enthusiasm saying, "Our goal has always been to carefully craft products that nourish both body and mind while meeting evolving consumer needs. Our research indicates that there’s a rising interest in kefir, particularly due to studies linking fermented products to a reduction in certain types of colorectal cancer. As the pioneers of kefir and cultured dairy in the U.S., we are dedicated to leading innovation and ensuring that our new products are high in bioavailable nutrients—the same quality our loyal consumers have come to expect from us."

Expo West visitors will not only be among the first to encounter these innovative probiotic items, but they will also get to indulge in a variety of creative recipes featuring kefir parfaits and a selection of both sweet and savory farmer cheese appetizers. These dishes highlight the versatility and nutritional benefits of Lifeway's offerings.

The Lifeway team's presence at the expo includes several activations aimed at engaging with attendees who share a passion for better-for-you food products. Highlights include:

• - Main Booth (#753): Open from March 4th to 7th, where samples and more information about the new product range will be available.
• - Trends and Innovations in the Wellness Beverage Marketplace: Led by Julie Smolyansky, this event will take place at the Anaheim Marriott on March 4th from 8:30 AM to 10:00 AM.
• - Early Morning Yoga Kick-off Event: A relaxing start to the expo on March 5th from 7:30 AM to 9:00 AM at the Grand Plaza.
• - Females in Food Expo West Mixer: A networking event with Lifeway’s CEO on March 5th from 5:30 PM to 7:30 PM at the Anaheim Marriott.
• - The Kefir Cookbook Signing: Julie Smolyansky will sign copies of her book featuring recipes celebrating kefir, taking place at Booth #753 on March 6th from 2:00 PM to 4:00 PM.

Lifeway's commitment to quality and innovation has earned recognition as one of Forbes' Best Small Companies. The company’s extensive product line not only includes drinkable kefir but also a variety of cheese options and the ProBugs line geared towards children. With products available beyond the United States, entering markets like Mexico, Ireland, and France, Lifeway is dedicated to spreading the health benefits of kefir worldwide.

Passionate about meeting the evolving interests of consumers, Lifeway invites everyone to explore their stand at Expo West 2025 and connect with their team to learn more about the diverse health benefits of kefir. For further details on Lifeway and its products, visit lifewayfoods.com.