#India #Bhubaneswar #Community Engagement #Art of Giving #Achyuta Samanta

Art of Giving: A Global Movement for Peace and Happiness

The Art of Giving (AOG) initiative has emerged as a powerful philosophy that inspires millions to embrace kindness, compassion, and active community engagement. Founded and led by Achyuta Samanta, a dedicated educator and social reformer, AOG has become a global civic movement aimed at promoting peace and happiness through selfless giving.

At the heart of this movement lies a fundamental truth — human beings are inherently made to give. Happiness and peace, the most natural human aspirations, are often overshadowed by material concerns. The Art of Giving calls upon individuals to reconnect with their instinct for sharing, helping, and loving without the expectation of reward.

The Early Beginnings

The seeds of AOG were planted long before it bore its name. Professor Achyuta Samanta, who experienced poverty and adversity in his early years, began the practice of giving at the tender age of five, despite having little himself. His lifelong commitment to selfless giving evolved into a mission that culminated in the global launch of the Art of Giving movement on May 17, 2013. Since then, this date has been celebrated annually as the International Day of the Art of Giving, focusing on a specific theme each year.

Yearly Themes and Initiatives

Every year, the Art of Giving selects a theme that resonates with contemporary needs and emotional connections. The themes have evolved since the movement’s inception:

• - 2014: Themes around society, spirituality, and humanity were introduced.
• - 2015: 'Kompassion – The Clothing Bank' encouraged people to donate old clothes to those in need.
• - 2020: Amidst the challenging times of the pandemic, the initiative shifted to 'AOG Fights Corona,' emphasizing support for frontline workers and affected families.
• - 2021: 'My Mother My Hero' prompted participants to express gratitude to their mothers through heartfelt letters.
• - 2024: 'Let's AOG' expanded the focus on universal participation.
• - 2025: Currently, as AOG celebrates its twelfth edition, the theme is 'Neighbour Good - Bringing Good to the Neighbourhood,' which focuses on applying kindness within local communities.

From May 2 to May 16, participants worldwide observe the Happiness Fortnight by engaging in small yet meaningful acts, such as sharing snacks or tea, visiting elderly neighbors, hosting gatherings, or participating in community events. On May 17, grand celebrations are held globally, reflecting the spirit of giving.

The Growth of AOG

Over the past decade, AOG has experienced remarkable growth, now boasting over 2.5 million active members. Furthermore, its values are represented in more than 220 national federations of the FIVB (International Volleyball Federation), spreading the message across sports and youth movements worldwide.

Although AOG was officially launched in 2013, its core values remain timeless. Charity, or 'daan,' is deeply engrained in Indian culture, where major religions such as Islam, Christianity, Buddhism, Jainism, Judaism, and Zoroastrianism regard giving as a sacred act. Professor Samanta has modernized this age-old wisdom, removing religious and geographical filters to create an inclusive, joyful global movement anchored in humanity.

Conclusion

The Art of Giving is not merely about donating; it is a comprehensive approach to fostering a world where kindness and compassion thrive. As individuals, we are encouraged to engage with and uplift our communities, reminding ourselves that happiness and peace come from our ability to give selflessly. Join the Art of Giving initiative and be a part of this remarkable movement that seeks to enrich the lives of others while enhancing our own.