Mob Entertainment Partners with McFarlane Toys for New Poppy Playtime Product Line
Mob Entertainment Signs Multi-Year Licensing Agreement with McFarlane Toys
In an exciting announcement for fans around the globe, Mob Entertainment, the creative force behind the viral indie horror sensation Poppy Playtime, has inked a three-year licensing deal with renowned toy manufacturer McFarlane Toys. Set to launch in Spring 2026, the collaboration will bring a fresh line of Poppy Playtime toys and collectibles that not only embody the game's eerie charm but also highlight McFarlane's legendary craftsmanship.
A New Era for Poppy Playtime
This strategic partnership marks a pivotal moment for Mob Entertainment, as they aim to expand the reach of their beloved characters, such as the infamous Huggy Wuggy.
Shelly Gayner, the Global Head of Licensing at Mob Entertainment, expressed her enthusiasm about the collaboration, emphasizing McFarlane Toys' attention to detail. She stated, “We're excited for fans to experience and immerse themselves even further into the Poppy Playtime universe.” This partnership not only signifies a growth in their merchandise but also enhances the storytelling aspect of their brand, promising fans an immersive experience as they interact with tangible representations of the game's characters.
Bringing Eerie Characters to Life
Under this newly formed alliance, McFarlane Toys, known for setting standards in the collectibles industry, will produce a diverse assortment of products. This will include plushies, action figures, dioramas, and prop replicas that are meticulously crafted to resonate with the haunting yet playful atmosphere of the Poppy Playtime universe.
Cristy Collins, Vice President of Licensing at McFarlane Toys, echoed this excitement in her statement, noting the passionate fan base that Poppy Playtime has cultivated. “This is a thrilling opportunity to bring its iconic characters to life with the quality and detail McFarlane Toys is known for,” she remarked, highlighting their commitment to capturing the franchise's unique blend of horror and playfulness.
About Mob Entertainment
Founded in 2015 by brothers Zach and Seth Belanger, Mob Entertainment started as EnchantedMob. Their team is dedicated to exploring unconventional stories and creating captivating experiences. The popularity of Poppy Playtime, which takes place in a haunted toy factory, has led to a significant following on platforms like YouTube and inspired a range of consumer products. Mob Entertainment aims to redefine the entertainment landscape through innovative storytelling and character development.
About McFarlane Toys
With over three decades in the toy industry, McFarlane Toys has earned a reputation as an innovation leader, especially known for their intricate action figures, led by founder Todd McFarlane. The company operates out of Tempe, Arizona, and maintains offices in Los Angeles, Las Vegas, and Montreal. McFarlane's commitment to excellence makes this partnership a promising venture, aiming to elevate the fan experience of Poppy Playtime to new heights.
As we eagerly await the launch of this fantastic range in Spring 2026, fans of Poppy Playtime can look forward to owning a piece of this hauntingly charming universe. Whether you're a longtime follower of the franchise or new to its eerie yet captivating world, these collectibles will surely offer something special to every aficionado of the genre.
Topics Entertainment & Media）
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