#USA #Houston #Hyundai #Palisade #Lopez Negrete

Hyundai and Lopez Negrete Communications Unveil the 'Elevating What’s Next' Campaign for the 2026 Hybrid Palisade

In a strategic marketing move designed to connect with Latino audiences in the U.S., Hyundai Motor America has partnered with Lopez Negrete Communications to launch the new bilingual campaign, 'Elevating What’s Next.' The campaign aims to highlight the innovative features of the 2026 hybrid SUV, Palisade, while celebrating the aspirations and identities of the Latino community.

A New Era for SUVs

Launching on September 24, 2025, 'Elevating What’s Next' combines both English and Spanish content, catering to a diverse audience. This initiative aims to redefine family travel experiences for Hispanic families, emphasizing the Palisade's blend of utility, luxury, and advanced technology.

According to Sean Gilpin, Hyundai Motor America's marketing director, the campaign is rooted in authentic cultural narratives. “Our new campaign for the Palisade hybrid employs genuine cultural storytelling and modern Hispanic experiences, deepening Hyundai's connection with Latino consumers. It celebrates the desire to reward oneself while honoring valuable, multifaceted identities,” Gilpin stated.

At the heart of the campaign is a powerful vision, encapsulating the aspiration of doing more and being more while staying true to fundamental values. The Palisade hybrid, with its advanced features, is positioned as a trusted companion that promotes personal growth, family togetherness, and achievement as drivers reach new heights of success.

Embracing the Latino Experience

The campaign is crafted with the understanding that Latino consumers aspire to flourish both personally and professionally without compromising their identity and values. Alex López Negrete, CEO of Lopez Negrete Communications, expressed pride in representing a brand that strives to be a genuine voice for Latino consumers. He noted that the campaign tells a story of achievement, growth, and multigenerational progress of a Latino family, with the Hyundai Palisade 2026 as the standout star.

Equipped with cutting-edge safety features and technology, the Palisade hybrid promises a secure and comfortable driving experience. Its spacious interior makes it an ideal choice for families looking to enhance their journeys.

Creative Direction and Execution

The creative vision behind this campaign has been realized under the talented direction of Hispanic filmmaker Wes Walker. Adding a layer of uniqueness, the campaign features a bilingual composition from the acclaimed duo Sofi Tukker, performed in Spanish for the first time. The music is complemented by a distinctive bilingual musical piece produced by Grammy-winner Andrés Levin.

Conclusion

Hyundai continues to solidify its commitment to the Hispanic community through campaigns like 'Elevating What’s Next.' This synergistic effort of sophisticated marketing and genuine storytelling emphasizes Hyundai's dedication to evolving alongside its consumers and acknowledging their rich cultural heritage. As the campaign unfolds, it positions the 2026 Hybrid Palisade as a symbol of resilience, progress, and milestone moments in life.

With a significant presence in the U.S., Hyundai aims to strengthen its market position further and connect with a growing audience. For more updates on the Hyundai Palisade and its empowering campaigns, stay tuned to their official channels.