Thermae: Fukuoka's First Affordable Sake Bathhouse Experience

Fukuoka Welcomes Its First Affordable Sake Bathhouse

On August 1st, Thermae officially opens its doors in the bustling area of Tenjin, Fukuoka, marking the brand's first venture into Kyushu. Known for its 14 locations from Sapporo to Kobe, this establishment promises a novel concept combining affordable drinking with the charm of a traditional public bathhouse.

A Retro Bathhouse Atmosphere

The design of Thermae carefully captures the nostalgic ambiance of a classic Japanese public bath. The concept is based on the legendary 'sake spring' created by the Thermae tribe leader, who traveled the world to bring this unique experience to the masses. The interior is a delightful homage to the era of public baths, furnished with tile walls and locker baskets reminiscent of traditional changing rooms.

You can find various bathhouse-themed items, with everything from rustic posters to a unique bathtub designed explicitly for their drink-all-you-can plan, which even includes fun additions such as sweet potato chips and refreshing tomatoes for after your drink.

Shockingly Affordable Drink Plans

At Thermae, patrons enjoy a self-serve system, where simply turning on one of the 13 taps allows for a mix of various drinks. The pricing is exceptionally reasonable, with plans available for as low as ¥398 per hour, offering unlimited drinks within designated time frames. Whether you come for a casual drink or a full-on drinking session, there's a tailored plan to suit your needs, with options for 60, 90, or 120-minute sessions. Users can mix and match an incredible number of combinations at these taps, ensuring a flexible and personalized experience.

Digital Transformation for Cost Efficiency

Concerns about affordability are addressed with modern operational strategies, such as QR code ordering at tables that cut down wait times, and a self-service drink format that reduces the need for staff intervention. This innovative approach minimizes labor costs significantly, allowing Thermae to maintain both competitive pricing and high service quality. It has attracted attention as a potential solution to ongoing staffing and operational challenges in the F&B sector.

Harnessing Social Media for Engagement

Thermae has also made strides in marketing, heavily investing in social media and collaborations with food influencers. Their visually striking interior combined with imaginative dishes has led to viral success, achieving over a million views on several promotional videos. Following this online buzz, sales surged threefold, marking a steady turnover for the business.

Media Features

The establishment has gained significant media traction, with appearances on several notable programs, including:

- TV Asahi's "ABEMA News Show"
- Yomiuri TV's "Sumatan! ZIP!"
- Mainichi Broadcasting's "Mizuno Maki's Magic Restaurant"
- Hokkaido Cultural Broadcasting's "Itto Ko!"

Moreover, various influencers have contributed to its rising fame by posting partnerships that highlight their engaging experiences at Thermae, showcasing the venue's exciting offerings.

Embrace Affordable Entertainment

At Thermae, the aim is to deliver an extraordinary experience that balances entertainment with affordability. Customers not only enjoy the inclusive atmosphere but also have the joy of crafting their drink concoctions, with dishes starting from just ¥35, and skewers priced at ¥70 (before tax).

Visit Thermae Today

For those curious to experience this unique blend of culture, relaxation, and entertainment, visit:
Thermae Tenjin Daimyo
Address: 2-1-50 Daimyo, Chuo Ward, Fukuoka City, Fukuoka, 810-0041
Tel: 092-791-9922
Access: Approximately 5 minutes on foot from Tenjin Station on the Airport Line
Hours: Monday to Friday, and before public holidays: 4 PM - 1 AM; Weekends and Holidays: 12 PM - 1 AM
Website: Thermae Official Site
Instagram: @terumae.official

Whether it's for a casual outing or a special gathering, Thermae represents a new chapter in affordable nightlife in Fukuoka.