#Japan #Tokyo #Social Media #PORTERS #ROI Strategies

Unlocking ROI in Staffing Through Effective Social Media Strategies

The landscape of staffing and recruitment is rapidly evolving, driven largely by the digital age. Companies are now turning to social media as a primary avenue for attracting young talent. However, many organizations are struggling not just to engage their audience, but also to demonstrate the ROI of their social media efforts in tangible terms. This pressing challenge prompted PORTERS Inc., a leading provider of matching systems for the staffing business based in Japan, to partner with Media Aid in organizing a free online seminar titled "Are You Achieving ROI? Key Cross-Departmental Social Media Strategies for Staffing Firms".

Seminar Overview

The event is scheduled for February 26, 2026, and aims to address the pressing need for staffing agencies to align their marketing and sales strategies to enhance return on investment. The pandemic has intensified competition in the labor market, compelling firms to harness social media platforms to boost their visibility among potential job seekers. However, while increasing follower counts and website traffic are important, many organizations fail to connect these numbers to actual improvements in operational efficiency and profitability. This gap in understanding creates difficulties in justifying social media expenses to senior management.

Often, the marketing and sales departments operate in silos, leading to KPIs that are misaligned and ultimately resulting in lost opportunities. This seminar will focus on how staffing firms can present a coherent and data-driven case for their social media strategies that ties back to key business outcomes.

Who Should Attend?

The webinar is designed for marketing professionals in the staffing industry, managers who are facing challenges in collaborating effectively with sales teams, and executives who seek to elevate their organization’s overall ROI. It’s a critical opportunity for anyone involved in marketing and sales at staffing agencies to gain insights into improving organizational performance through integrated strategies.

Key Takeaways from the Seminar

1. Understanding ROI from Social Media Initiatives
Participants will learn how to construct a framework that goes beyond basic follower metrics and web traffic to illustrate how social media engagement translates into increased operational efficiency and revenue growth, thus providing insights that can be clearly communicated to decision-makers.

2. Cross-Departmental Data Utilization
The seminar will address the common pitfalls leading to the fragmentation of data across departments. Attendees will discover pragmatic approaches to integrating marketing and sales efforts, maximizing the impact of their social media initiatives, and enhancing overall business performance.

3. Strategic Focus for Marketing Teams
Attendees will receive guidance on what metrics to prioritize in social media campaigns aimed at attracting young talent. This insight is crucial for moving beyond short-term tactics and instead fostering sustainable growth through strategic social media use.

Introduction of Speakers

The session will feature insights from prominent figures in the field:

• - Ryota Aoki, Executive Officer and Head of Social Media Solutions at Media Aid
• - Ken Makimoto, Consulting Unit member at PORTERS Inc.

Event Details

Title: Are You Achieving ROI? Key Cross-Departmental Social Media Strategies for Staffing Firms
Date: February 26, 2026
Time: 1:00 PM - 2:00 PM (JST)
Cost: Free
Platform: Zoom
Capacity: 500 participants
Target Audience: Owners and decision-makers of staffing agencies, as well as relevant stakeholders.

If you are grappling with the challenge of quantifying the business impact of your social media efforts or if your teams are struggling with data silos, this seminar is a must-attend.

To gain further details, visit the PORTERS website and secure your spot for this enlightening session on aligning marketing and sales through social media strategies that truly drive ROI.