Vizrt Transforms Corporate Communication with AI-Powered Augmented Reality in Zoom Meetings

Vizrt Revolutionizes Corporate Communication with AI-Powered Augmented Reality in Zoom

In an era where digital communication is paramount, Vizrt, a leader in live production technology, is transforming corporate communications through innovative solutions integrated into Zoom, the AI-first collaboration platform. This exciting new approach not only enhances viewer experience but also boosts engagement for both internal and external audiences globally. On February 3, 2026, Vizrt announced the introduction of two groundbreaking tools: InteractifAI and CaptivAIte, designed to elevate business communications in various contexts such as product launches, educational webinars, and executive presentations.

Rohit Nagarajan, CEO of Vizrt, emphasizes the importance of clear and impactful communication in today’s digital landscape. He notes that audiences are overwhelmed with information, highlighting the need for solutions that cut through the noise to convey essential messages effectively. Visually-rich content that contextualizes information helps bridge gaps, enabling clearer strategies and inspiring actionable insights among participants.

InteractifAI: Transformative Engagement for Zoom

InteractifAI is an intuitive application tailored for daily users wanting to enhance their Zoom meetings. With its user-friendly interface and one-click templates, professionals can easily superimpose customized, professional graphics on live video feeds. This feature allows the replacement of traditional, mundane slides, bringing a new level of interactivity to content presentations.

Users can seamlessly integrate dynamic branding elements—such as names, titles, and infographics—into their Zoom calls, fostering engagement and education. The application utilizes Zoom’s Surface Framework, providing participants with instant access to quality visuals and on-brand graphics. Meeting hosts can enhance the virtual experience by incorporating diverse visual elements live—logos, speaker information, agendas, QR codes, and data from various sources—ensuring that presenters stay focused and engage without distractions.

CaptivAIte: Immersive AR Experiences in Zoom Rooms

The second innovation, CaptivAIte, introduces augmented reality (AR) powered by artificial intelligence into custom Zoom Rooms. This simple yet transformative solution integrates AR graphics directly into video streams, converting traditional meeting spaces into professional studios ideal for impactful business communication.

Benefiting from Vizrt's AI Keyer technology, CaptivAIte allows for real-time, data-driven AR graphics without the complexities associated with green screen setups. This provides professionals the ability to replace flat slides with engaging, immersive visuals that captivate their audience.

This capability is further enhanced by the recent incorporation of NDI technology, a standard for AV-over-IP connectivity, into Zoom products. This streamlined workflow allows presenters to deliver their messages without the distractions that typically accompany traditional presentations, thus boosting audience engagement.

Andy Carluccio, Zoom's Head of Customer Innovation, recognizes that the depth of viewer engagement correlates strongly with high-quality production. He expresses confidence that the fusion of Vizrt's advanced graphics tools with Zoom’s award-winning broadcast capabilities will vastly improve corporate content production.

The Power of Partnership

The longstanding collaboration between Vizrt and Zoom stems from a mutual goal of facilitating effective communication among individuals. Vizrt's inclusion in the Zoom ISV Exchange program is a significant milestone, enabling customers to purchase InteractifAI and CaptivAIte directly through Zoom.

Jared Dennison, Global Head of ISV Exchange at Zoom, remarks on how Vizrt's dynamic visual capabilities have long influenced audience perceptions across news, entertainment, and sports. The integration of these powerful storytelling tools by way of Zoom greatly enhances organizations' abilities to communicate and connect with audiences worldwide.

Both InteractifAI and CaptivAIte are set to become available to Zoom users starting February 20, 2026. For more information, visit Vizrt website. Attendees can also experience hands-on demonstrations of these solutions during the upcoming ISE event (Hall 4, Stand 4Q500).

About Vizrt

With over 25 years of innovation, Vizrt leads the market in real-time graphics and live production services for content creators. The company aims to simplify storytelling across news, sports, education, and entertainment sectors. Its cutting-edge solutions, including cloud graphics, remote production, and virtual studios, empower clients to enhance storytelling capabilities globally. Billions engage daily with content created using Vizrt technology, including major media outlets and numerous Fortune 100 companies. With a global workforce of 700 across 40 countries, Vizrt operates as a privately-held entity backed by Nordic Capital.