#Japan #Tokyo #Arsaga Partners #ASM #Social Selling

Arsaga Partners Revolutionizes Sales with New Social Selling Support Service

Arsaga Partners, a company headquartered in Shibuya, Tokyo, is taking a significant step to enhance business competitiveness by launching a new service designed to support the implementation of social selling strategies. This innovative approach integrates social media and referral channels to create a stable process for acquiring effective leads, marking a pivotal shift in how companies can penetrate new markets and engage clients.

The Rationale Behind the Service Launch

In the evolving landscape of sales, Arsaga Partners has incorporated social media and referral practices into their operations, recognizing the need to adapt traditional sales strategies. Through rigorous experimentation, they developed a reliable channel for generating leads that can be replicated across various sectors. This led to the formation of the Arsaga Sales Method (ASM), which, initially crafted to enhance their own sales strategies, has received substantial interest from client companies eager to integrate this effective method into their own operations.

Objective: Cast a Brighter Light on Quality Products and Services

Many organizations face the challenge of obscuring their exceptional services and products from potential customers due to ineffective communication strategies. The mission of the new service is to rectify this by establishing a structured approach to social selling, thereby enhancing the visibility and appeal of offerings in a saturated marketplace.

Comprehensive Support Framework

The primary focus of the new service is to transform social selling from sporadic initiatives to a recognized and structured sales channel. The consulting framework will aid businesses in defining their target audience based on company characteristics, including industry type, company size, and the decision-making hierarchy. By establishing a meticulously designed list of potential clients and creating consistent messaging across social profiles and interactions, Arsaga aims to establish a sustainable sales process that diminishes reliance on individual salesperson performances.

1. Strategy for Utilizing Social Media

The approach to using social media revolves around psychological principles and marketing theories. By implementing strategies that lower behavioral barriers for potential clients, the company seeks to create an environment where engagements are more natural. Arsaga Partners plans to utilize well-established psychological techniques like Foot-in-the-Door and Closed Questions to facilitate smoother interactions, ensuring each preliminary response sets the stage for more significant business discussions. This methodology will help breakdown complex information and decisions into manageable steps, easing cognitive burden for potential clients.

Additionally, the service will not only engage through traditional outreach strategies, but will also innovate with hybrid marketing tactics. These will combine inbound efforts initiated by social media posts with outbound sales tactics, fostering initial relationships based on reactions and engagements rather than cold outreach alone.

2. Enhancing Referral Strategies with Referral Experience (RX)

For referrals, Arsaga will capitalize on behavioral psychology concepts like Empathy Leverage to enhance the experience for referrers, thus encouraging natural and active involvement in generating referrals. By formalizing the successful behaviors of top salespeople, the framework seeks to eliminate reliance on individual intuition, streamlining the referral process so that consistent behaviors and decisions can be achieved organization-wide.

Furthermore, Arsaga will minimize the cognitive load on referrers through the provision of a simplified referral kit, containing essential descriptions and sharable links for products and services, facilitating ease of communication post-referral. This ensures that every company can develop a replicable referral process tailored to their unique offerings and culture.

Ideal Candidates for the Service

This new service is particularly designed for companies facing the following challenges:

• - A pressing need for diverse lead generation channels to avoid dependence on limited sources like telemarketing and existing client referrals.
• - An objective to lower lead acquisition costs while enhancing ROI from sales activities, especially with traditional advertising methods.
• - Businesses struggling to elevate their social selling capabilities using platforms like LinkedIn beyond individual-centric strategies.

Conclusion and Vision

Mizuho Iida, the service manager, expressed, "Through systematic integration of social selling frameworks, companies can enjoy enhanced efficiency and measurable outcomes from their sales operations. With effective customer journey experiences rooted in B2C marketing principles, we aim to help B2B companies thrive in a competitive marketplace through innovative social selling channels."

Arsaga Partners remains committed to empowering businesses through their end-to-end DX solutions, addressing diverse challenges across industries while maintaining resonance with their mission to deliver clear value through innovative thinking and logical precision. With this new service, the company is poised to foster the next wave of successful sales strategies, ultimately transforming the landscape of corporate sales.