Roborock and Real Madrid Forge Innovative Partnership Focusing on Smart Cleaning Solutions
Roborock, a leader in the home robotics sector, has officially partnered with one of the most prestigious football clubs in history, Real Madrid, as part of an innovative global collaboration. Announced on January 2, 2026, the partnership will be highlighted by a shared presence at CES 2026 in Las Vegas, from January 6 to 9. Under the slogan "The Greatest Meeting The Greatest," this collaboration aims to merge the excellence of sports with groundbreaking home cleaning technology.
The signing ceremony took place in Madrid, with Roborock President Quan Gang and Real Madrid's Director of Institutional Relations, Emilio Butragueño, solidifying this significant partnership. Both entities share a dedication to innovation and quality, setting them on a course for exciting developments in the coming years.
Founded just over a decade ago, Roborock has rapidly ascended to become the leading brand in the robotic vacuum cleaner category. In 2024, it was recognized by IDC as the number one best-selling brand in the market. Roborock made its mark by pioneering Laser Distance Sensor (LDS) technology, facilitating smart navigation for robotic vacuums. The company has since been focused on advancements in AI, with offerings like the Roborock Saros Z70, boasting a unique AI-assisted robotic arm that can be customized to manage everyday clutter, such as socks and papers.
Quan Gang expresses enthusiasm for the partnership, stating, "At Roborock, we believe true innovation exists to free people's time and make everyday life smarter and more meaningful. Partnering with Real Madrid—an institution that represents excellence and precision—will allow us to showcase our commitment to smart cleaning innovations to a global audience. We aspire to create experiences that resonate with consumers, forging connections between sports and home life."
Real Madrid, with its impressive history that includes 15 Champions League titles and 36 La Liga championships, embodies a culture of ambition and excellence. Emilio Butragueño reflected on the collaborative spirit, saying, "Partnering with leading companies such as Roborock propels us forward. Their ambitions parallel ours in seeking constant improvement and excellence. We believe this partnership will yield long-term benefits for both organizations."
The partnership will also see Roborock’s branding prominently displayed during Real Madrid's home matches at the iconic Santiago Bernabéu Stadium. This exposure will allow Roborock to reach hundreds of millions of football fans worldwide, blending sports affinity with cutting-edge cleaning solutions. Additionally, the two organizations plan to engage fans through immersive experiences and innovative campaigns, aiming to bring the concept of "Real Smart Cleaning" into consumers' homes.
As artificial intelligence continues to reshape everyday life, Roborock is dedicated to advancing home automation solutions that simplify tasks for users. The company aims to empower consumers, allowing them to embrace a more effortless lifestyle, where cleaning becomes a worry of the past.
In summary, this partnership between Roborock and Real Madrid is not just a marketing initiative; it represents a melding of tradition, innovation, and a shared aspiration for excellence. Thus, they embark on a journey that promises to enhance the way fans experience both sports and their home life. As they work on future projects, both brands are expected to elevate their standards, inspiring their respective communities around the globe.
For those eager to witness the fruits of this collaboration, the first public display will debut at CES 2026, providing an exciting preview of how cleaning technology can align with the rhythms of modern living. Stay tuned for what’s next as Roborock and Real Madrid take on this ambitious challenge together.
The signing ceremony took place in Madrid, with Roborock President Quan Gang and Real Madrid's Director of Institutional Relations, Emilio Butragueño, solidifying this significant partnership. Both entities share a dedication to innovation and quality, setting them on a course for exciting developments in the coming years.
Founded just over a decade ago, Roborock has rapidly ascended to become the leading brand in the robotic vacuum cleaner category. In 2024, it was recognized by IDC as the number one best-selling brand in the market. Roborock made its mark by pioneering Laser Distance Sensor (LDS) technology, facilitating smart navigation for robotic vacuums. The company has since been focused on advancements in AI, with offerings like the Roborock Saros Z70, boasting a unique AI-assisted robotic arm that can be customized to manage everyday clutter, such as socks and papers.
Quan Gang expresses enthusiasm for the partnership, stating, "At Roborock, we believe true innovation exists to free people's time and make everyday life smarter and more meaningful. Partnering with Real Madrid—an institution that represents excellence and precision—will allow us to showcase our commitment to smart cleaning innovations to a global audience. We aspire to create experiences that resonate with consumers, forging connections between sports and home life."
Real Madrid, with its impressive history that includes 15 Champions League titles and 36 La Liga championships, embodies a culture of ambition and excellence. Emilio Butragueño reflected on the collaborative spirit, saying, "Partnering with leading companies such as Roborock propels us forward. Their ambitions parallel ours in seeking constant improvement and excellence. We believe this partnership will yield long-term benefits for both organizations."
The partnership will also see Roborock’s branding prominently displayed during Real Madrid's home matches at the iconic Santiago Bernabéu Stadium. This exposure will allow Roborock to reach hundreds of millions of football fans worldwide, blending sports affinity with cutting-edge cleaning solutions. Additionally, the two organizations plan to engage fans through immersive experiences and innovative campaigns, aiming to bring the concept of "Real Smart Cleaning" into consumers' homes.
As artificial intelligence continues to reshape everyday life, Roborock is dedicated to advancing home automation solutions that simplify tasks for users. The company aims to empower consumers, allowing them to embrace a more effortless lifestyle, where cleaning becomes a worry of the past.
In summary, this partnership between Roborock and Real Madrid is not just a marketing initiative; it represents a melding of tradition, innovation, and a shared aspiration for excellence. Thus, they embark on a journey that promises to enhance the way fans experience both sports and their home life. As they work on future projects, both brands are expected to elevate their standards, inspiring their respective communities around the globe.
For those eager to witness the fruits of this collaboration, the first public display will debut at CES 2026, providing an exciting preview of how cleaning technology can align with the rhythms of modern living. Stay tuned for what’s next as Roborock and Real Madrid take on this ambitious challenge together.
Topics Consumer Products & Retail）
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