#Japan #Osaka #Jintan #PLAT UMEKITA #Meets Regional

Jintan's 120th Anniversary Celebration: A Bridge Between Generations

On February 7, 2026, a special event celebrating the 120th anniversary of the Jintan series will take place at PLAT UMEKITA in Osaka. This celebration, hosted by Morishita Jintan Co., Ltd., aims to explore the historical significance and future of the beloved Jintan brand, a staple in Japanese culture since its inception in 1893.

In collaboration with Professor Ide Fumiki's seminar from Kinki University's Faculty of Business Administration, the event will showcase an array of exhibitions highlighting the evolution of Jintan's advertising, the iconic Jintan cases, and innovative marketing ideas developed through the partnership between Jintan and the university. Visitors will also have the chance to engage in hands-on experiences, making the event a memorable affair.

A Platform for the Next Generation

The event stems from a collaborative program between Morishita Jintan and Kinki University, focusing on Jintan as a subject for industry-academic collaboration. By gathering insights from students, the company aims to understand how young generations perceive a brand with such a long-standing history. This discourse will offer valuable perspectives on how Jintan can continue to thrive and resonate with future consumers.

Special Talk Session: Insights from Kansai Culture

One of the highlights of the event will be a special talk session featuring the editorial team from Meets Regional, a publication renowned for its insights into Kansai culture. This session will delve into the unique brand value and significance of Jintan from the consumer's viewpoint. As the discussion unfolds, the synergy between the corporate world, academia, and media will spark new understanding and insights about the brand.

Event Details

• - Event Name: 120th Anniversary of the Jintan Series: "From the Past, To the Future—Compassion and Craftsmanship that Transcends Time"
• - Date: February 7, 2026 (Saturday) from 11:00 AM to 6:00 PM
• - Venue: PLAT UMEKITA, Osaka Prefecture, Osaka City, Kita Ward, Daifukucho 5-94, within Umeda Park
• - Access: Directly connected to JR Osaka Station
• - Participation Fee: Free

Schedule of Activities

1. Jintan Gallery (11:00 AM - 6:00 PM)
- Exhibit of historical Jintan advertisements and cases
- Interactive content for visitors to enjoy
- Displays related to the Jintan × Kinki University partnership program

2. Jintan Talk Session (2:30 PM - 3:00 PM)
- Topic: "What Makes a Brand Last 120 Years? Unveiling the Secrets of Jintan, an Osaka-Based Long Seller"
- Speakers: Shuuhei Matsuo from Meets Regional and members from Kinki University's Ide Seminar

About Morishita Jintan Co., Ltd.

Founded in February 1893, Morishita Jintan has been dedicated to improving the health and wellness of society. The company, led by President Yuji Morishita, specializes in the manufacturing and distribution of pharmaceuticals, quasi-drugs, and health-related products. Jintan's original products were developed as a comprehensive health remedy, evolving over time into the widely recognized silver pellet known today.

Through their consistent innovation and commitment to quality, Morishita Jintan is looking forward to further enhancing their value as they celebrate 130 years in business in 2023. The upcoming anniversary event will be a key opportunity to engage with both its legacy and future ambitions.

Discover the heartfelt connection between Jintan's past and its future at this momentous celebration. Join us at PLAT UMEKITA and be part of a story that continues to unfold!