Okayama's New Brands
2026-02-02 01:34:19

Discover the Elegance of Okayama with 'ANoTHER IMPERIAL HOTEL' New Brand Launch

Discover the Elegance of Okayama with 'ANoTHER IMPERIAL HOTEL'



The 'ANoTHER IMPERIAL HOTEL' online mall, operated by the prestigious Imperial Hotel, is proudly unveiling five exquisite brands from Okayama Prefecture, starting February 4, 2026. This marks the first time these unique local products will be showcased on their platform, making Okayama the 30th region represented on this site.

The highlight of this launch is a collection of carefully selected items that reflect the rich natural heritage and craftsmanship of Okayama. The region, known as the "fruits kingdom," boasts delicacies made from locally sourced products, including a luxurious butter sandwich made with Hiruzen Jersey milk, a versatile seasoning showcasing the flavors of setouchi dried shrimp, and more. Here are the five featured products:

1. Hayashi Raisin Tasting Set


Price: ¥2,484
This tasting set allows you to experience three varieties of raisins cultivated with organic fertilizers. Enjoy the unique flavors and textures of Muscat Zipang, Shine Muscat, and the winter grape Coleman, each highlighting the vineyard's meticulous cultivation history. The packaging evokes the sentiment of traditional grape farming, expressing a rich heritage.

2. Seifuan's Fruit Jelly "Harenokata"


Price: ¥10,368
Indulge in this stunning assortment featuring rich Shimizu peaches and refreshing Shine Muscats, crafted into jelly forms. Using water from Shimanto River, which is selected as a top 100 water source, these jellies highlight the ideal flavors of each fruit, perfect as a special gift or a refreshing dessert.

3. Hiruzen Jersey® Butter Sandwich


Price: ¥3,024
Enjoy the delightful butter sandwiches made with 100% Hiruzen Jersey milk. With flavors like Rum & Fruits and Hojicha & Sweet Bean, these treats promise a light and rich mouthfeel, perfect for pairing with drinks.

4. Koutokudo's Ebi Sammai 3 Variety Set


Price: ¥3,240
This selection of shrimp-based seasonings makes for a versatile addition to any meal. With high-quality dried shrimp harvested from the Okayama coastline, each of the three products offers an opportunity to elevate your cooking.

5. Bizen Ware Flower Vase


Price: ¥5,500
A stunning flower vase that embodies the artistry of Bizen ware, featuring a warm orange hue. Handcrafted using traditional techniques, this piece adds elegance to any space, making it a perfect gift for any occasion.

These five brands and their products truly showcase the best of Okayama and the craftsmanship that goes into every item. By promoting local goods, 'ANoTHER IMPERIAL HOTEL' continues to support regional artisans and deepen customer connections through their exquisite offerings.

For more details, visit the official site: ANoTHER IMPERIAL HOTEL Okayama Feature


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Topics Consumer Products & Retail)

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