Pal System Unveils New TV Commercials
On February 2nd, Pal System Cooperative, headquartered in Shinjuku, will commence airing three new TV commercials highlighting their commitment to quality, community, and the environment. The series features the catchy slogan, "Because it's Pal!" which underlines the company's dedication to providing delicious and sustainable food options.
Showcasing Delicious Connections
The commercials focus on the introduction of their meal kit, fresh basil genovese sauce, and creamy yogurt. Each commercial features Pal System's official mascot, Konsen-kun, reporting from various production sites that illustrate the connection between farmland, factories, and the dinner table. The campaign will specifically illustrate how Pal System bridges the gap between consumers and the source of their food, emphasizing this connection with the message: "Deliciousness is connected. Because it's Pal!"
The TV Commercials
1.
Cooking Set Commercial (15 seconds):
Watch here
2.
Fresh Basil Genovese Sauce Commercial (15 seconds):
Watch here
3.
Creamy Yogurt Commercial (15 seconds):
Watch here
The commercials will be broadcasted in the Kanto region, Shizuoka, Niigata, Fukushima, Yamanashi, and Nagano.
Exciting Trial Offers for New Members
For those considering joining Pal System, the cooperative offers a trial set allowing potential members to sample products at significantly reduced prices, with discounts of up to 81%. This package includes a selection of five different items, giving new members the opportunity to experience the quality of Pal's offerings.
Explore the Trial Set here
Additionally, Pal System provides an exclusive "trial delivery" service for non-members, wherein users can utilize their grocery service for up to three weeks. Sign-ups during the promotional period will also receive a 2,000 yen coupon to use during the trial phase of shopping.
Learn More about Trial Delivery
Product Highlights
Cooking Set
The cooking set makes for easy meal preparation, ideal for beginners, utilizing domestically sourced vegetables and meats. It's popular among customers for its convenience and effectiveness in minimizing food waste by using imperfectly shaped vegetables, contributing to the reduction of food loss.
Discover More about the Cooking Set
Fresh Basil Genovese Sauce
This sauce is made using locally sourced basil from Hyogo Prefecture, hand-harvested during a brief growing period from June to October. The harvested basil is immediately turned into a paste to ensure its fresh flavor and aroma, allowing customers to enjoy authentic Italian cuisine with ease.
Find Out More
Creamy Yogurt
Pal System's creamy yogurt is designed with a focus on quality, featuring only pure milk, fresh cream, sugar, and skimmed milk powder from Hokkaido. It incorporates the probiotic Bifidobacterium BB-12, ensuring a delightful taste alongside health benefits.
Learn More about the Creamy Yogurt
About Pal System
Pal System Cooperative has established a network of local cooperative members, promoting sustainability and quality. With its headquarters situated at 2-2-6 Okubo, Shinjuku, it operates in association with various member cooperatives across regions, aiming to reach a significant total business figure of 260.42 billion yen, supporting over 1.76 million members as of March 2025. For additional information, you can visit
Pal System's official website.