#Indonesia #Netherlands #Amsterdam #Culinary #Spices

A Culinary Journey through Indonesia in Amsterdam

The Indonesian Ministry of Tourism recently showcased the flavors of Indonesia at the spectacular 'A Taste of Indonesia' event held at the renowned Ron Gastrobar in Amsterdam. This delightful culinary gathering invited prominent Dutch influencers to dive deep into the rich spices and authentic dishes that Indonesia offers.

The event included an engaging cooking class where participants had the opportunity to prepare Sate Ayam, a traditional grilled chicken skewer served with a creamy peanut sauce. The hands-on approach allowed attendees to sharpen their culinary skills while exploring the rich flavors of Indonesian cuisine. After the event, guests enjoyed a sumptuous lunch featuring ingredients imported straight from Indonesia, including:

• - Gado-Gado: a delightful mix of steamed vegetables, tofu, and egg, all drizzled with a tangy peanut sauce.
• - Soto Ayam: a fragrant chicken broth enriched with chicken, rice vermicelli, bean sprouts, and egg.
• - Nasi Goreng: the beloved aromatic Indonesian fried rice cooked with sweet soy sauce and accompanied by crispy prawn crackers.
• - Rendang: a slow-cooked beef dish prepared in the South Sumatran style, bursting with rich flavors.

Among the attendees were well-known culinary influencers from the Netherlands, such as Amijé Roos van der Laan, Nana Asare, Sara Verwoerd, Jonnie Cake, Soraya Riem, and Amber Dresen. Titus Haridjati, the Marketing Communication Director, emphasized the ministry's goal of raising awareness among foreign tourists, inspiring them to explore the culinary wonders of Indonesia.

"Culinary experiences can be a major attraction for tourists looking to visit Indonesia. It’s crucial for us to promote our cuisine through various channels such as influencer gatherings and digital media campaigns. We hope that events held in multiple countries will boost the social media engagement for Wonderful Indonesia by offering exciting online competitions with attractive prizes," said Haridjati.

Spice Up Your Trip Online Contest

As part of this vibrant campaign, the Dutch public is invited to enter the 'Spice Up Your Trip' online contest, with a chance to win a memorable trip to the breathtaking Labuan Bajo. The winner will receive two round-trip flights and accommodation on this stunning island.

Participation is simple: contestants must be adult residents of the Netherlands and showcase the Indonesian cuisine on their Instagram feeds, highlighting its rich flavors. For more information, interested individuals can visit the @wonderfulindonesia Instagram account. The winner of the contest will be announced on December 11, 2024, on the account's Instagram Stories.

Indonesia Spice Up the World

'A Taste of Indonesia' is part of the broader Indonesia Spice Up the World campaign, which is a gastro-diplomatic initiative aimed at promoting Indonesian cuisine globally. The initiative aims to establish 4,000 Indonesian restaurants worldwide and boost the yearly export of spices by USD 2 million.

Following the Amsterdam event, this culinary journey will continue to London and Paris on December 10, 2024, further spreading the love and appreciation for Indonesian culinary delights. For media inquiries, contact Titus Haridjati at the Indonesian Ministry of Tourism at [email protected].



Join us in embracing the vibrant flavors and cultural richness that make Indonesian cuisine one of the most celebrated worldwide!