Wives Want Time
2026-01-21 02:53:24

The Most Desired Gift for Wives on January 31: Time, Not Things!

Understanding Wives' Expectations on 'Wives Day'



On January 31, a unique occasion dubbed 'Wives Day' in Japan gives husbands an opportunity to express their love and gratitude to their wives. A recent survey conducted by Sasuke Financial Lab, a comprehensive insurance site, focused on what married women truly desire from their husbands as a gift. The results are both enlightening and a little surprising.

The Survey Findings



In this survey, which involved over 300 married women aged 20 and above, the overwhelming majority indicated that the most cherished gift they want from their husbands isn't a physical object at all but rather time spent together. An impressive 31.7% of respondents chose 'spending time with my husband' (such as on a date or vacation) as their top preference. This sentiment significantly outpaced material gifts, which ranked second at 20.0%, while monetary gifts and personal time both fell to 16.0%.

Interestingly, 70.7% of respondents reported having positive experiences from gifts previously received from their husbands, indicating that while physical gifts hold some value, the emotional connection created through shared experiences is paramount.

What Wives Appreciate Most



The survey highlighted that women particularly valued:

1. Experiences and Memories: Many women shared heartwarming experiences like vacations together, special dinners on anniversaries, or attending concerts. These experiences foster a deeper emotional connection compared to tangible gifts. For instance:
- A wife recalls a memorable trip to Hokkaido arranged by her husband, enriching their bond.
- Another woman cherished a surprise romantic dinner at a famed hotel, which created lasting memories.

2. Thoughtful Material Gifts: Gifts that are personalized or reflect their preferences greatly resonate. Comments cited receiving a pearl necklace for their 25th anniversary or a bouquet of roses on special occasions as instances where thoughtfulness made all the difference.

3. Surprise Gestures: Unexpected gifts or efforts, like impromptu trips or romantic dining experiences, were also frequent mentions. Such surprises bring excitement to a mundane routine and show intimacy, yet they must be thoughtfully executed to truly delight.

4. Support in Daily Life: Many wives appreciated when their husbands stepped in to handle chores or childcare, especially during stressful times, signifying thoughtfulness and teamwork in managing family responsibilities.

5. Gratitude and Affection: Messages conveyed by wives expressed a desire for emotional support, appreciation, and involvement. Many urged their husbands to express love more openly and offer their ears to listen to daily concerns.

Unpacking Disappointment in Gifts



While many responses were warm, about 32.0% of wives admitted to receiving gifts they were not particularly pleased with. The complaints primarily revolved around three themes:

  • - Mismatch in Preferences: Some mentioned gifts that were not aligned with their tastes, such as poorly chosen jewelry or items that did not cater to their interests.
  • - Half-hearted Efforts: Instances where help was offered but not followed through completely left some wives feeling unappreciated and frustrated.
  • - Communication Gaps: A lack of understanding their needs often resulted in failed surprises or inappropriate gifts, highlighting that successful gifting involves knowing each other deeply.

Final Thoughts



The survey clearly shows the significance of emotional connection over physical items in relationships. Wives prioritize quality time and thoughtful gestures that reflect their husbands' understanding and care. As January 31 approaches, a reminder to husbands is to focus less on lavish gifts and more on shared experiences and sincere appreciation of their partners. After all, in the hustle and bustle of daily life, it’s the moments spent together that can truly strengthen the marital bond and make 'Wives Day' memorable.

About Sasuke Financial Lab



Sasuke Financial Lab, based in Tokyo, is dedicated to providing comprehensive insurance consulting and comparison services to empower customers to choose insurance that suits their needs. The online platform includes personal finance consultations, making understanding insurance options straightforward and accessible. For more details, visit: Sasuke Financial Lab

Company Information


  • - Established: March 2016
  • - CEO: Kiyotaka Matsui
  • - Location: Otemachi, Chiyoda, Tokyo

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Topics People & Culture)

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