Red Lobster Joins Forces with BIG3 Basketball League for Season 8 Excitement
Red Lobster, the cherished seafood restaurant, has announced a new partnership with the BIG3 Basketball League, which is known for its exciting 3-on-3 competitions. This collaboration marks Red Lobster's official sponsorship for the much-anticipated eighth season, commencing on June 14, 2025, in Chicago, Illinois, at the Allstate Arena. The kickoff will be broadcast live at 4 PM ET on CBS.
Ice Cube, the CEO of the BIG3 and a co-founder, expressed enthusiasm over this partnership, highlighting the shared values of both brands. He emphasized that both Red Lobster and the BIG3 aim to provide their customers with memorable experiences that create lifelong fans. According to him, the synergy between the two brands forms the basis of an engaging partnership that will resonate with audiences throughout the season.
In a bid to enhance the fan experience, Red Lobster is sponsoring the "Bring the Fire" challenge. This unique feature allows coaches to contest a referee's call each half with an exhilarating 1-on-1 game, adding layers of excitement to the games.
Nichole Robillard, Red Lobster's Chief Marketing Officer, noted that success lies in mastering the basics, akin to providing high-quality food and services. She expressed pride in partnering with a league like the BIG3, which embodies the essential qualities of basketball. Fans can look forward to a dynamic connection through various engaging experiences, especially focusing on the innovative aspects of both the league and the restaurant.
Moreover, Red Lobster is making sure that fans are well treated, both literally and figuratively. The restaurant will introduce fun fan interactions, including lobster claw-shaped foam fingers and exclusive discount vouchers. The visibility of this partnership won't be limited to the arena; it will also reflect in broadcasting segments, showcasing the collaboration on various media platforms.
To keep the excitement buzzing throughout the season, fans are encouraged to engage with both Red Lobster and the BIG3 through their social media channels. This will not only foster connectivity but will also allow fans to stay updated on special events and experiences.
Founded in 2017, the BIG3 has consistently led the sports sector in innovation and inclusion. With a commitment to creating a player-focused league, they highlight diversity and opportunity. Their initiatives have made them a trailblazer in the realm of professional sports, including pioneering policies on mental health and championing diversity among coaches and players.
Red Lobster is recognized as the world’s largest seafood restaurant operator, dedicated to serving exceptional seafood that is responsibly sourced. The collaboration with the BIG3 will not only broaden their reach but also reinforce their commitment to community engagement and fan experiences.
As the BIG3 prepares for its new season, with Red Lobster lighting up the arena, both entities promise to bring excitement, fun, and a memorable summer for basketball enthusiasts and food lovers alike. For further information about the BIG3 and where to watch the games, fans can visit big3.com and for updates on Red Lobster, including menus and locations, check out redlobster.com.
Ice Cube, the CEO of the BIG3 and a co-founder, expressed enthusiasm over this partnership, highlighting the shared values of both brands. He emphasized that both Red Lobster and the BIG3 aim to provide their customers with memorable experiences that create lifelong fans. According to him, the synergy between the two brands forms the basis of an engaging partnership that will resonate with audiences throughout the season.
In a bid to enhance the fan experience, Red Lobster is sponsoring the "Bring the Fire" challenge. This unique feature allows coaches to contest a referee's call each half with an exhilarating 1-on-1 game, adding layers of excitement to the games.
Nichole Robillard, Red Lobster's Chief Marketing Officer, noted that success lies in mastering the basics, akin to providing high-quality food and services. She expressed pride in partnering with a league like the BIG3, which embodies the essential qualities of basketball. Fans can look forward to a dynamic connection through various engaging experiences, especially focusing on the innovative aspects of both the league and the restaurant.
Moreover, Red Lobster is making sure that fans are well treated, both literally and figuratively. The restaurant will introduce fun fan interactions, including lobster claw-shaped foam fingers and exclusive discount vouchers. The visibility of this partnership won't be limited to the arena; it will also reflect in broadcasting segments, showcasing the collaboration on various media platforms.
To keep the excitement buzzing throughout the season, fans are encouraged to engage with both Red Lobster and the BIG3 through their social media channels. This will not only foster connectivity but will also allow fans to stay updated on special events and experiences.
Founded in 2017, the BIG3 has consistently led the sports sector in innovation and inclusion. With a commitment to creating a player-focused league, they highlight diversity and opportunity. Their initiatives have made them a trailblazer in the realm of professional sports, including pioneering policies on mental health and championing diversity among coaches and players.
Red Lobster is recognized as the world’s largest seafood restaurant operator, dedicated to serving exceptional seafood that is responsibly sourced. The collaboration with the BIG3 will not only broaden their reach but also reinforce their commitment to community engagement and fan experiences.
As the BIG3 prepares for its new season, with Red Lobster lighting up the arena, both entities promise to bring excitement, fun, and a memorable summer for basketball enthusiasts and food lovers alike. For further information about the BIG3 and where to watch the games, fans can visit big3.com and for updates on Red Lobster, including menus and locations, check out redlobster.com.
Topics Entertainment & Media）
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