#USA #New York #DELEÓN Tequila #BET Awards #DJ Contest

DELEÓN Tequila's Mission to Empower Emerging DJs

In a groundbreaking initiative, DELEÓN Tequila has unveiled the Opening Acts Pledge, a program aimed at empowering over 1,000 rising DJs across the nation. This innovative effort is designed to provide mentorship, performance exposure, and resources that can help upcoming DJs kickstart their careers in the music industry.

A Bold Vision for Rising Talent

Launching from the previously established Bold Spirits, Rise platform, this initiative collaborates with cultural leaders such as the BET Media Group to align emerging talent with the tools they need to succeed. Ari Anderman, the Brand Director of DELEÓN Tequila, expressed, "DELEÓN Tequila is about boldness, whether in craftsmanship, creativity or culture. With the DELEÓN Tequila Opening Acts Pledge, we're not just supporting rising DJs; we're providing them tools, access, and platforms to amplify their sound."

The program is particularly exciting as it offers one standout DJ an extraordinary opportunity to showcase their work during the BET Awards 2025 red carpet. This moment represents a potential career-defining experience before industry icons and influential tastemakers, marking a leap into the spotlight for the chosen winner.

How to Get Involved

As part of the program, DELEÓN encourages aspiring DJs aged 25 and older to enter a competition running until April 14, 2025. Participants will have their chance to perform live at the prestigious BET Awards set for June 9, 2025. Winners selected not only get to perform but will also take part in an exclusive content shoot that will allow them to share their story and connect with industry leaders.

Community Engagement and Mentorship

DELEÓN is also collaborating with Link Up, a community-focused music collective founded by Andre Power. The partnership seeks to create various opportunities across several U.S. cities. Following its inaugural launch in Houston, the program will extend to cities like Atlanta, Philadelphia, and Los Angeles, featuring local DJs who will have the chance to perform and receive mentorship from Power himself.

"As a DJ, you're not just playing tracks; you're creating experiences that unite people," Andre says. His ambition with Link Up reflects a determination to foster new talent by putting them in front of fresh audiences.

Each selected DJ will gain access to 1,000 subscriptions for the UnitedMasters' SELECT tier, which will facilitate music distribution, brand-building tools, and direct connections within the industry. Furthermore, DELEÓN is providing 500 hours of premium studio time in major cities like Los Angeles and New York, ensuring that aspiring DJs can perfect their unique sound with guidance from industry veterans.

Celebrating Boldness through Creativity

DELEÓN Tequila's impact extends beyond just creating quality spirits; it is a brand focused on elevating talent and creativity across the arts. The Bold Spirits, Rise initiative echoes this mission by inspiring the next generation of artists to embrace their creativity with confidence.

Those who love bold flavors can enjoy the DELEÓN experience either neat or in a craft cocktail, such as the DELEÓN 75, a refreshing blend that embodies the brand's ethos. Here’s how fans can recreate this sophisticated drink at home:

DELEÓN 75 Recipe

• - Ingredients:

- 1 oz DELEÓN Reposado
- 0.5 oz Agave Syrup
- 0.5 oz Fresh Lemon Juice
- 1.5 oz Sparkling Wine
- Fresh Mint and Lemon Slice for garnish

• - Preparation:

- Combine all ingredients in a coup glass, gently stir, and garnish.

A Toast to the Future

As the program unfolds, DELEÓN Tequila not only continues to set a high standard for luxury spirits but also paves the way for emerging artists. With the Opening Acts Pledge, it's clear that the brand is committed to investing in the voices of tomorrow, fostering a culture of innovation and collaboration.

Through this initiative, DELEÓN Tequila plays a significant role in bridging the gap between aspiring talent and industry success, creating a vibrant community of passionate DJs ready to inspire and unite through music.