#Germany #Berlin #EightSix #Brand Studio #Music Intelligence

EightSix Launches Brand Studio: A New Era in Brand Music Intelligence

In a bold move that promises to reshape how brands approach music, EightSix has officially launched Brand Studio, heralded as the world's first music intelligence system tailored for brands. This innovative platform, years in the making, is set to redefine how companies discover, evaluate, license, and use music across their marketing efforts.

A Pioneering Initiative

Founded by industry veterans Shai Caleb Hirschson and Gordian Gleiß, EightSix spent two years developing this project driven by 25 years of combined experience in music supervision, licensing, and technology. According to Gleiß, "Every brand says music drives emotion, yet none can prove which music drives sales. That era is over." With Brand Studio, he asserts, decisions related to music will be as justifiable as any media expenditure.

How It Works

At the heart of Brand Studio is a proprietary framework known as mDNA™ (Music DNA), which serves as a benchmark for evaluating how brands utilize music. From genre and emotion to tempo and cultural relevance, every musical decision is grounded in the brand’s unique mDNA™. This structured approach aims to eliminate the guesswork that has traditionally enclosed music-related marketing decisions.

Brand Studio offers several integral functionalities:

• - Discover: Explore a vast array of music that aligns with a brand's specific mDNA™.
• - SceneMatch™: Utilize advanced audio mapping techniques that enable quick alignment of music tracks with video content.
• - ArtistMatch™: Find the ideal artists for brand collaborations, complete with budget insights.
• - SmartTest™: Leverage evidence-based consumer validation within minutes, allowing for swift adjustments.
• - SmartLicense™: Simplify and make transparent the complexities of global licensing arrangements.

A Structured Approach to Music Decisions

As brands navigate the emotional landscape of marketing, the importance of music cannot be understated. However, for too long, decisions rooted in subjective taste often led to inconsistent outcomes. EightSix aims to curb this trend with a focus on analytics and measurable results.

The platform, influenced by data derived from over 500,000 consumer studies, empowers brands to make informed choices. As Grace Hammond, Lead Developer at EightSix points out, "Every layer of this platform reflects how music actually works in the real world, enhanced by the scale that no human team could achieve alone."

Designed for Brands and Creators Alike

Beyond serving brands, Brand Studio also opens doors for independent creators and composers by granting them structured access to brand briefs. This initiative nurtures a two-way relationship where music is intelligently assessed and monetized responsibly.

Gleiß emphasizes the shift in communication that Brand Studio fosters: "The problem was never creativity. It was communication. Brand Studio provides a shared language for music decisions, enabling teams to make faster, more confident choices."

Collaborations with Industry Leaders

To bolster the capabilities of Brand Studio, EightSix has partnered with notable industry players such as SoundOut—renowned for consumer music testing—and Cyanite, innovators in AI-driven audio analysis. These collaborations ensure that Brand Studio not only meets but exceeds global standards for music intelligence, making it an invaluable asset for marketing teams worldwide.

Conclusion

With the launch of Brand Studio, EightSix is not merely introducing a new tool but setting a new benchmark in how music is integrated into brand strategies. As companies increasingly recognize the power of music in shaping consumer emotions and driving sales, Brand Studio emerges as a pivotal solution, expertly merging technology, creativity, and analytical precision. As brands embark on this new journey, the future of music in marketing looks clearer and more promising than ever before.