#United States #Atlanta #Scientific Games #SCiQ Technology #South Carolina Lottery

Scientific Games Innovates Lottery Retail in South Carolina

In a groundbreaking move, Scientific Games has unveiled the SCiQ retail ecosystem, set to revolutionize the retail environment for the South Carolina Education Lottery (SCEL). This initiative marks the latest collaboration between Scientific Games and SCEL, continuing a tradition of innovation that has spanned over two decades. Known for ushering in various 'firsts' in the lottery industry for South Carolina, this latest launch focuses on enhancing the purchasing experience for players and streamlining operations for retailers.

For years, SCEL has been a significant player in the lottery market, reporting impressive retail sales of over $1.6 billion in fiscal year 2024 from its Scratch-Off games alone. This figure positions SCEL as a leader in the global instant game lottery sector. With the SCiQ ecosystem, the goal is to further boost these sales while improving customer experience and operational efficiencies.

The Innovations of SCiQ Technology

The SCiQ technology system is designed to modernize the way lottery products, particularly Scratch-Off games, are managed and sold. It will be implemented at retailers across the state, including both independent stores and major chains. Key features of the SCiQ ecosystem include:

• - Real-Time Inventory Management: Retailers will have access to live data concerning game inventory, helping to prevent stock shortages and enhance efficiency.
• - Automated Processes: SCiQ promotes faster sales transactions through modern digital displays and automated inventory management, significantly reducing the chances of games being out of stock.
• - Enhanced Security: The system includes lockable containers for scratch-off tickets, which not only helps in securing the products but also reduces theft and loss.

Thanks to effective supply chain management, SCiQ has demonstrated a positive impact on sales volume, reinforcing its role as a critical tool for retailers. The partnership aims to ensure that players have an enhanced lottery experience, characterized by easier access to games and helpful game information displays.

Dolly Garfield, the CEO of the South Carolina Education Lottery, noted the importance of adapting to modern retail demands. She stated, "Retail has evolved considerably over the past decade. At SCEL, we recognize the need for our Scratch-Offs to be accessible and easy to purchase. SCiQ will also streamline operations, providing significant benefits for our retail partners."

A Strong Partnership for Continued Success

Scientific Games has been instrumental in several successful initiatives for SCEL, from introducing its first Scratch-Off game back in 2002 to developing a player loyalty program. The rollout of SCiQ represents the latest chapter in this collaborative story, which underscores the importance of innovation in enhancing lottery operations.

Michael Martin, VP of Retail Solutions at Scientific Games, expressed his enthusiasm for the deployment of SCiQ, emphasizing its capacity to drive performance and profitability for SCEL.

As the world's largest lottery game company and a rapidly growing partner in lottery technology, Scientific Games has positioned itself as an industry leader. The firm provides products and services to over 150 lottery organizations in 50 countries, demonstrating its commitment to innovation and excellence.

The introduction of SCiQ technology at SCEL reflects not only a commitment to improving the retail environment for lottery products but also an ongoing pledge to provide players with an enjoyable, accessible lottery experience. This innovative approach signals a promising future for the South Carolina Education Lottery as it embraces technology to meet the evolving needs of its players.

In conclusion, Scientific Games continues to reshape the lottery landscape by leveraging cutting-edge technology like SCiQ. This recent initiative stands to benefit players, retailers, and the education system in South Carolina alike, proving that collaboration and innovation are at the heart of successful lottery operations.