#Japan #Tokyo #Japanese Sweets #Adachi-ku #Awashimado

Exciting News: Awashimado's New Store in Adachi-Ku

Awashimado Co., Ltd., a long-established manufacturer of both Japanese and Western confections, is set to celebrate the opening of its second store in Tokyo, located in the Adachi-Ku district. This new direct store will officially open its doors on August 1, 2026, marking a significant milestone for the brand as it expands its presence in the capital.

A Unique Offering for Customers

This store will offer a wide range of products, including items made at Awashimado's Tochigi Sano Factory as well as specialties from its headquarters in Ehime and Kyoto. Customers can expect to find not only the beloved traditional sweets that Awashimado is known for but also uniquely curated items that aren't available in supermarkets. The store aims to cater to both gift-giving occasions and everyday enjoyment, ensuring a diverse selection for all.

In addition to standard offerings, the new location will feature special products marked as 'imperfect' or surplus, allowing customers to purchase high-value items at astonishingly affordable prices, a common practice for factory-direct outlets.

Store Details

Address: 4-37-14 Adachi, Tokyo
Accessibility: A mere two-minute walk from Tobu Gotanno Station, nestled next to a popular bento shop.
Opening Hours: 10:00 AM to 6:15 PM, open year-round.
Products Available:

• - All varieties of our manufactured Japanese sweets
• - Regional delicacies
• - Unique surplus items

Grand Opening Specials

To celebrate the grand opening, Awashimado will offer exclusive promotional items:
1. Sweet Treat Tote Bag
Available for the first 50 customers, this tote bag is filled with popular mixed Japanese and Western sweets. It's not just a bag; it's a versatile accessory that can be reused for various purposes, perfect for a small gift. Priced at 1,380 yen (tax included 1,490 yen).

2. Seasonal Goldfish Jelly
A summer favorite that is visually stunning, this traditional sweet combines yokan shaped like a goldfish within a jelly layer. Choose from refreshing ramune or tart apple flavors. Priced at 260 yen (tax included 280 yen) each.

Weekend-Only Specials (Saturday and Sunday)

The store has also developed a signature warabi mochi that emphasizes a delicate mouthfeel, featuring a lightly sweetened red bean paste wrapped in an incredibly soft dough that cannot support its own weight. You can purchase these individually for 160 yen (tax included 172 yen).

Also available is a delightful dorayaki that features a subtly sweet flavor of Hokkaido red beans, characterized by a hint of brown sugar aroma popular in the Kanto region. Each piece can also be bought individually for the same price: 160 yen (tax included 172 yen).

Exclusive In-Store Products

• - Mitarashi Dango (3 pieces): 158 yen (tax included 170 yen)
• - Nagasaki Castella (4 pieces): 398 yen (tax included 429 yen)
• - Dorasuku (4 pieces): 300 yen (tax included 324 yen)
• - Awase Monaka (1 piece): 250 yen (tax included 270 yen)

Popular Regular and Seasonal Sweets

Awashimado will also stock a range of beloved traditional and seasonal confections:

• - Shio Mame Daifuku (5 pieces): 248 yen (tax included 267 yen)
• - Mochi Kurotō (6 pieces): 248 yen (tax included 267 yen)
• - Mizu Daifuku (4 pieces, summer limited): 228 yen (tax included 246 yen)
• - Kuzumochi (4 pieces, summer limited): 128 yen (tax included 138 yen)

About Awashimado Co., Ltd.

Founded in 1927, Awashimado Co., Ltd. is a well-respected name in the Japanese confectionery industry. Headquartered in Ehime, the company has expanded to operate in multiple regions across Japan, supporting a workforce exceeding 1,000 employees. With revenues reaching an impressive 16.8 billion yen for the fiscal year ending March 2026, Awashimado continues to delight customers with its innovative confections.

To learn more, visit Awashimado's official website.