Introducing 106 & Sports: A New Show Merging Sports with Culture and Style

106 & Sports: A Groundbreaking New Series



The Convergence of Sports and Culture


In an exciting development for sports enthusiasts and fans of Black culture alike, BET Media Group, alongside SpringHill Entertainment, has announced the launch of a new weekly series titled 106 & Sports. This show will be hosted by NFL MVP and prominent media figure Cam Newton and CBS Sports Analyst Ashley Nicole Moss. Debuting during the celebrated BET Awards 2025, the series seeks to redefine how audiences engage with the top stories in sports while examining the cultural contexts that surround them.

A Fresh Take on Sports Highlights


106 & Sports promises to deliver more than just game scores; it will be a vibrant countdown of the top 10 moments in sports each week. From viral highlights and locker-room anecdotes to fashion statements and popular trends, every episode aims to weave together sports with the essence of Black culture. Viewers can expect a lively format that includes athlete interviews, unfiltered commentary, and interactive discussions.

Scott Mills, the President and CEO of BET Media Group, eloquently stated, "This new venture allows us to reimagine the iconic 106 & Park brand through a sports lens, connecting our passion for storytelling to the vibrant aspects of culture. We are thrilled to collaborate with SpringHill on this project given our mutual goal to amplify and celebrate the stories that shape our community."

What Viewers Can Expect


Filmed in pulsating Atlanta, 106 & Sports will showcase a variety of segments such as one-on-one celebrity interviews, deep dives into sports fashion, heated debates among audience participants, and a segment called The Main Event, where the week's most talked-about story will be highlighted. With a resident DJ, rotating guest appearances, and a live studio audience, the show aims to create an engaging and welcoming atmosphere akin to that of a sports lounge.

Maverick Carter, co-CEO of Fulwell Entertainment, echoed the enthusiasm, stating, "We look forward to building this iconic brand into a platform that empowers athlete voices and entertains viewers across the globe. We are grateful for our continued partnership with BET, which strengthens our mission of narrative empowerment."

A Cultural Powerhouse


This initiative not only marks a significant step for BET Media Group but also signifies a broader movement within the realm of sports media to give athletes a platform to express their thoughts and experiences authentically. As the largest media company focused on championing Black culture, BET aims to harness this opportunity to amplify the diverse voices and stories within the sports arena, fostering a deeper understanding of the cultural nuances that shape these narratives.

As audiences flock to view the first episodes of 106 & Sports, it is clear that the series is set to deliver excitement, style, and real talk—all while bridging the gap between the worlds of sports, culture, and fashion. The commitment to high-quality storytelling combined with the dynamic charisma of hosts promises to make this series a must-watch, engaging both hardcore fans and casual viewers alike.

Follow the journey of 106 & Sports as it takes center stage in the vibrant interplay of sports and culture, showcasing the energy, passion, and authenticity that define the modern sports experience. For more updates, audiences can access BET's official website or follow them on social media platforms. Don't miss out on this groundbreaking series that celebrates the intersection of sports, culture, and conversation.

Topics Entertainment & Media)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.