#USA #New York #Locality #Brian Morse #Collective

Locality Strengthens Media Solutions with Brian Morse's Appointment

In a significant move towards enhancing media solutions in the local video advertising space, Locality has named Brian Morse as the new Vice President of its Collective initiative. This role signifies a strategic effort to merge the experience of traditional broadcasting with advanced, data-driven advertising, aiming to reshape the ways in which advertisers engage with local markets.

Brian Morse brings over 20 years of invaluable experience in national television sales and has established a reputation for expertise in advanced TV and data-driven advertising campaigns. His arrival at Locality comes with the promise of expanding Collective's capabilities, catering to the constantly evolving demands of the advertising industry across streaming and broadcast platforms.

The Vision for Collective

The Collective initiative is designed as a groundbreaking solution aimed at providing broadcast stations with new revenue streams from national advertisers who typically engage with national networks or have opted out of traditional broadcast television. Under Morse's leadership, it aims to attract digital-only buyers by offering enhanced access to digital advertising markets that often overlook broadcast channels.

A data-driven approach is at the core of Collective's strategy, focusing on demonstrating the value of broadcast to buyers who prioritize digital metrics. By utilizing robust performance measurement and precision targeting, Collective aspires to help advertisers effectively reach their desired geographical audiences while eliminating inefficient spending in their TV advertising buys.

Enhancing the Advertiser Experience

With a clear objective to maximize advertising reach and impact, Morse's expertise is critical in setting new benchmarks for cross-platform advertising. He notes that his extensive knowledge will empower national clients to fully leverage all video opportunities available, facilitating comprehensive local ad purchases across both broadcast and streaming platforms.

Ann Hailer, President of Broadcast at Locality, commended Morse's appointment, stating, “Brian's extensive knowledge of the advanced TV marketplace positions him to drive strategic activations in local TV, helping national clients leverage all video opportunities across broadcast and streaming for their comprehensive local ad buys.” This sentiment encapsulates the synthesis of local and national advertising strategies that Locality seeks to promote.

A Proven Track Record

Prior to his new role at Locality, Brian Morse was instrumental at Ampersand, a company well-known for pioneering addressable TV solutions and cementing its reputation in the data-driven advertising landscape. His strategic insights and focus on cultivating high-performance sales teams have consistently delivered outstanding value to clients through data-informed marketing tactics. This new journey at Locality is anticipated to reflect that success, further empowering brands aiming to optimize their advertising expenditure.

As local video solutions continue to evolve, Locality's commitment to harnessing local resources, while effectively catering to advertisers' needs, is set to revolutionize the media landscape. With unrivaled access to over 400 local broadcast stations and 150+ streaming publishers, Locality is strategically positioned to ensure advertisers can seamlessly tap into local markets, driving the success of their campaigns. For further information on Locality’s offerings and the Collective initiative, visit www.locality.com.