Productsup and Protokol Join Forces for New Digital Product Passport Compliance Solutions

Productsup and Protokol Partner for Digital Product Passports

In a significant development in the realm of sustainable business practices, Productsup, a top-tier platform for feed management, has announced a partnership with Protokol, a leader in Digital Product Passport (DPP) solutions. This alliance is set to aid businesses in efficiently creating Digital Product Passports in compliance with the European Union's stringent Ecodesign for Sustainable Products Regulation (ESPR).

The EU's forthcoming regulations mandate the adoption of DPPs across various industries, impacting companies selling products in the EU market, regardless of their manufacturing location. This new partnership allows firms to leverage existing product data, facilitating a smoother integration of DPP creation without the burdensome task of data collection from different systems. As Lars Rensing, CEO of Protokol, highlights, gathering the required product data can be an overwhelming process. With this partnership, companies can utilize their existing product information from both the Productsup platform and external sources, allowing them to comply with EU requirements swiftly and efficiently.

Understanding the Implications of the DPP Mandate

The DPP, as part of the ESPR, aims to enhance product traceability and sustainability across a myriad of industries. Starting in 2027, sectors like textiles, steel, and electronics will be subject to this regulation, which mandates the availability of crucial product data concerning materials, repairability, recyclability, and environmental impact throughout a product's lifecycle. This accessibility of information not only aids businesses in achieving their sustainability objectives but also empowers consumers with transparent choices.

Complementing the DPP is the Omnibus Regulation, intended to standardize the sharing of sustainability data across various policies. While the implementation of the Corporate Sustainability Reporting Directive (CSRD) faces delays, companies are encouraged to utilize this gap to prepare for long-term compliance. This preparation involves the meticulous collection and standardization of detailed product data, including material compositions and certifications, ensuring accessibility to stakeholders across the supply chain.

A Seamless Integration for Business Efficiency

The collaboration between Productsup and Protokol offers businesses an opportunity to automate complex data processes, delivering efficient and scalable solutions. Johannis Hatt, CEO of Productsup, emphasizes that their integration not only aids businesses in achieving compliance but also revolutionizes the DPP creation process. By automatically converting enriched product data into detailed digital product passports, businesses can avoid manual reformatting and redundant data entry that typically complicates compliance efforts. This streamlined process reduces the resources and time needed to meet EU mandates, while preserving data integrity and ensuring companies are prepared for a diverse range of regulatory landscapes.

Upcoming Webinar and Opportunities for Businesses

To further elaborate on their collaboration, Productsup and Protokol are hosting a webinar titled "Leveraging Existing Product Lifecycle Data to Align with EU Sustainability Regulations" on June 17, 2025, at 2 p.m. CET. This event will provide valuable insights for businesses preparing for regulatory compliance.

Those interested in learning more about optimizing product feeds for global sustainability regulations can visit the Productsup website. For further information about Protokol's Digital Product Passport services, please check their detailed offerings at their website.

About Protokol and Productsup

Protokol specializes in providing Digital Product Passport solutions tailored for companies across varying stages and sizes. Their DPP platform is purpose-built to assist early adopters in launching pilot projects aimed at regulatory compliance while focusing on sustainability objectives.

On the other hand, Productsup has established itself as a vital player in feed management, helping global companies manage over two trillion products per month. With a strong portfolio that includes major brands like Sephora and ALDI, Productsup is committed to delivering a seamless and consistent product experience across multiple channels.

In summary, this partnership not only simplifies compliance with upcoming EU regulations but also sets a new standard for product data management and sustainability practices across industries. Businesses are encouraged to take advantage of this innovative collaboration, ensuring they are well-prepared for a more sustainable future.