Lumina Teams Up with Indeed to Enhance Recruitment Videos for Job Seekers

In an exciting development for the recruitment industry, Lumina, a leading provider of visual job postings, has announced a strategic partnership with the globally recognized job-search platform, Indeed. This collaboration marks a significant milestone aimed at enhancing the way employers engage with potential candidates through branded video content.

The Shift Towards Video in Recruitment

Surveys conducted by Lumina reveal that a striking 70% of job seekers show a preference for video content when seeking employment opportunities. As the demand for visually engaging content rises, the ability to showcase employer branding through dynamic mediums becomes increasingly important. Lumina has developed innovative technology that enables the generation of a staggering 100,000 videos daily, all while requiring minimal effort from their clients.

Historically, Lumina users have leveraged these videos by posting them on social media or integrating them into their career websites. However, the trend is shifting, as more talent acquisition (TA) teams are beginning to incorporate these short yet impactful videos into their paid advertising campaigns. A notable 2023 case study conducted by an independent agency reported a significant 28% uptick in click-through rates (CTR) when Lumina videos were utilized, demonstrating the effectiveness of video in attracting job seekers.

Enhanced Advertising Capabilities

The Lumina-Indeed partnership unlocks exciting new capabilities for users of the Lumina platform. Employers can now easily promote their Lumina-generated videos through Indeed's Employer Brand Ads, as well as those on Glassdoor. These ads are particularly effective in driving job seekers to company profiles, offering a compelling way to highlight brand strengths and attract top talent.

Michael Carli, the Director of Strategic Accounts at Indeed, emphasizes the importance of integrating video ads into recruitment strategies. He stated, "The competitive landscape to attract top talent has shifted, and companies need a data-driven recruitment marketing strategy that illustrates why job seekers should consider them. With Indeed and Glassdoor leveraging first-party tracking for highly customizable advertisements, the integration of short-form videos captures job seekers' attention much better than static images. Partners like Lumina facilitate the effortless generation of these ads, which not only stand out but are also quick and easy to produce."

Feedback from Industry Leaders

The partnership has received positive feedback from industry insiders. Steve O'Brien, Senior Vice President of People Solutions at Syneos Health, expressed his enthusiasm: "As an organization, we've utilized Indeed and Lumina independently for years. Investing in video represents a smart move, and I am eager to witness how this partnership will unlock new use cases and deliver greater value to teams like mine."

About Lumina and Indeed

Lumina specializes in creating visually engaging job postings designed to attract top candidates. As a part of CareerArc, it harnesses its visual expertise to enhance employer branding and recruitment marketing initiatives worldwide. Conversely, Indeed stands out as the number one job search site globally. With over 580 million job seeker profiles, Indeed is widely recognized for helping millions of people find employment while serving as an essential tool for over 3.5 million employers in their hiring processes.

In conclusion, the strategic partnership between Lumina and Indeed paves the way for a new era in recruitment. By leveraging engaging video content, this collaboration not only streamlines the recruitment process but also enhances the overall experience for job seekers. As both companies continue to innovate and adapt, they remain at the forefront of transforming the recruiting landscape, making it easier for employers to attract the right talent.

Stay tuned for more updates as Lumina and Indeed embark on this promising journey together.