Milan Design Week 2026: Haier and Fisher & Paykel Innovate for Enhanced Living

Haier and Fisher & Paykel at Milan Design Week 2026

From April 21 to 26, 2026, the Haier Group participated in the prestigious Milan Design Week, marking a significant moment for the two brands, Haier and Fisher & Paykel. This year's event underscored both companies' strong commitment to innovative design and their role as premium global brands.

Haier presented an impressive six-zone experiential concept that combined design, adaptive technology, and connected ecosystems. This innovative approach not only showcased Haier's dedication to enhancing modern living but also aligned with their goal of providing solutions tailored to individual needs.

Fisher & Paykel further distinguished itself by unveiling its 'Nature—Ritual' project at EuroCucina. This initiative highlighted the brand's focus on integrating artistic dimension into everyday appliances, thereby enriching the lifestyle experience of its users. The showcase was a testament to both brands' synergy, showcasing how diversified strengths can push the boundaries of home living.

Building a Global Network of Innovative Brands

The Haier Group's multi-brand strategy emphasizes deep market development, underpinned by its extensive experience. Over the course of three decades, Haier has transformed from an exporter to a fully localized enterprise, establishing manufacturing facilities, research and development centers, and marketing hubs worldwide. This approach reinforces its model of ‘trinity,’ which integrates local research, manufacturing, and marketing.

The impact of this innovation-driven strategy resonates through their portfolio. Since acquiring Fisher & Paykel in 2012, Haier has significantly expanded its global outreach, achieving remarkable results in market share and technological advancements. The transformation journey of Fisher & Paykel is evident—the brand saw its market share in Australia grow from under 1% to an astounding 22% within just 18 months. As part of this growth trajectory, the 60 cm Series 11 Minimal Combi-Steam Oven and the 91 cm Series 11 Integrated Refrigerator Freezer were awarded the Red Dot Best of the Best for outstanding design, further solidifying Fisher & Paykel’s reputation in premium appliances.

Strategies for Future Growth

With a commitment to user-centered innovations, Haier has successfully differentiated the Haier and Fisher & Paykel brands in various markets, particularly Australia and New Zealand. Additionally, Haier's research and development center in New Zealand has pioneered significant advancements in product technology, including innovative power systems and linear compressors that have revolutionized the appliance landscape.

Haier supports local growth actively, not just in product development but also through strategic sports marketing initiatives. Partnering with esteemed events like Roland-Garros and ATP Tour, as well as football clubs such as Liverpool FC and Paris Saint-Germain, Haier has effectively strengthened its emotional connection with international consumers. The introduction of the 'Haier-Cam' during sporting events has brought fans closer to the action, demonstrating how these partnerships create memorable experiences that extend beyond mere product placements.

Apart from its core appliances, Haier is expanding its presence in healthcare, digital technology, and renewable energy. The establishment of research centers in the UK and Netherlands has allowed key collaborations, including supplying ultra-low temperature freezing equipment to prestigious institutions. With its initiatives in over 50 countries focusing on distributed solar energy solutions, Haier continues to pioneer sustainable practices.

Moving Forward

Looking ahead, Haier is steadfast in its goal of cultivating a global portfolio of innovative brands under the vision of 'More Creation, More Options.' By consistently pushing technological and localization boundaries, Haier aims to generate new value for users and partners alike while contributing to a smarter and more sustainable future for households and businesses across the globe.

For more information, visit the official Haier and Fisher & Paykel websites.