#Japan #Tokyo #Homeport #Mille #Family Life

Homeport the Life: Pioneering Shared Family Living

Homeport, guided by CEO Sachi Nishizaki, has recently unveiled a new initiative with the founding of "Homeport the life". This brand aims to revolutionize family life by promoting shared chores and creating a comfortable living environment for all family members.

The Foundation of the Initiative

In recent years, the landscape of family dynamics has transformed due to the rise of dual-income households and varied family structures. This shift has necessitated changes in the roles associated with household chores and childcare. Drawing upon its past experiences, Homeport has consistently supported the nurturing of teamwork within families through organizing tidiness. This has led to the establishment of a new company that focuses on enhancing family strength. The goal is straightforward: to cultivate an environment where everyone can live authentically and happily.

Vision for the Future

Homeport the life has set the ambitious vision to transition "sharing household chores" from being a novelty to becoming a standard practice. Some focal points of this vision include:

• - Creating a society where family members naturally divide chores, transforming them from burdens into positive habits.
• - Eliminating dissatisfaction and stresses associated with household chores, thereby fostering a cheerful and comfortable living space for families.
• - Not simply easing household chores but promoting an overall pleasant and forward-looking lifestyle through shared family responsibilities.
• - Shifting the mindset from "I have to do this" to "I want to do this," encouraging teamwork within the family through shared tasks.
• - Providing tools and learning opportunities through products and events that aim to alter societal perceptions about shared household duties.

Introducing the New Brand: Mille

Set to launch on April 25, 2025, "Mille" is positioned as the first lifestyle brand under Homeport the life. The brand encapsulates the philosophy of collaboratively creating a comfortable living space for families.

Brand Concept

"Creating a comfortable life together as a family – making daily chores delightful." Mille aims to promote teamwork and gratitude among family members through innovative products that encourage a shift from obligatory to enjoyable tasks.

Brand Name Inspiration

The name "Mille" is derived from the Italian word for "1000" and is inspired by the expression "grazie mille," or "a thousand thank yous." This reflects the intention to cultivate a warm tradition of mutual appreciation among family members through shared household chores.

Product Overview

On launch day, several products will be made available, including:

• - Mille Wash: A gentle detergent designed for both the kitchen and hands.

Price: 2,970 JPY (including tax) for a 500mL pouch.
Note: This is part of a total of six products that will be released simultaneously.

In addition to developing products that facilitate shared chores, Homeport the life also plans to offer seminars and learning opportunities, aiming to spark a social movement around collective household management.

Company Overview

• - Company Name: Homeport the life
• - Location: 1-1-23, Axon Hamamatsucho 201, Minato-ku, Tokyo
• - CEO: Sachi Nishizaki
• - Business Activities: Planning, development, and sales of lifestyle brands, along with providing educational and promotional content.

Contact Information for Inquiries

• - Company: Homeport
• - PR Contact: Suzuki
• - Email: info@nishizakisachi.com
• - Telephone: 050-8880-9710

Through this innovative approach, Homeport the life is set to redefine the norms surrounding household responsibilities and family interactions, heralding a brighter and more harmonious future for familial living.