#Japan #Tokyo #Valentine's Day #NOT WAGASHI #Hishin

Valentine's Day Limited Edition: "Hishin"

In an exciting announcement for 2026, National Department Co., Ltd., headquartered in Okayama, Japan, revealed that they will be releasing a unique heart-shaped transparent butter sand called "Hishin" (姫心) exclusively on February 14, Valenitne's Day. This special product will only be available for one day at their Meguro factory.

Starting at 8 PM on February 13, customers can place their pre-orders through the official website, with pick-up available at the Tokyo factory on Valentine's Day.

A Visual Experience Beyond Expectations

The "Hishin" is not your typical sandwiched sweet; it is a groundbreaking creation that combines aesthetics with flavor. This delightful treat is essentially a heart-shaped "crystal container" crafted from transparent amber jelly, encasing a vibrant raspberry sauce and a creamy butter blend that leaves a gentle milk aftertaste. The innovative design resolves the common problem associated with traditional butter sandwiches: the inevitable mess of spilling cream. Instead of merely stacking cream between layers like typical sandwiches, "Hishin" ingeniously encapsulates its ingredients as if sealing a precious gem inside — offering a sleek and sophisticated alternative.

The top of this treat features a brilliant cut shape that allows light to penetrate the clear layer, reflecting and refracting in a delicate interplay between transparency and the absorbing nature of the butter blend beneath. The contrasts create a mesmerizing shine, emphasizing both visual delight and gastronomical enjoyment.

Embracing the Identity of "Not Wagashi"

The brand philosophy of "Not Wagashi" is exemplified through "Hishin". While constructed from traditional wagashi (Japanese confectionery) ingredients, it transcends the boundaries of being a simple wagashi. Instead, it embodies a fusion of modern candy structures with the elegant beauty of ancient treasures, offering consumers a truly unique confectionery experience.

Product Details

• - Brand: NOT WAGASHI
• - Product Name: Crystal Butter Sand "Hishin"
• - Release Date: February 14, 2026
• - Location: Tokyo Factory, 2-6-11 Yakumo, Meguro City, Tokyo
• - Size: 42mm x 42mm x 24mm
• - Price: 450 yen (tax included)
• - Limited Quantity: 120 pieces
• - Storage: Refrigerate in-store; freeze (below -18°C) for online orders
• - Contents: 1 piece (individually wrapped)
• - Shelf Life: 14 days
• - Reservation Site: National Department Store

For updates and more information, check out their social media:

• - Facebook: National Department
• - Instagram: National Department Co. Ltd.

National Department Tokyo Factory

• - Location: 2-6-11 Yakumo, Meguro City, Tokyo
• - Business Hours: Irregular (12:00 - 17:00)
• - Contact: 03-6421-1861

Note: Please confirm stock availability and operating hours by phone.

About the Project of Imaginary Treasures

The project of Imaginary Treasures in the Ancient Storehouse translates the structural beauty of ancient artifacts and the treasures of the Shōsōin into modern confectionery, offering an unprecedented visual and taste experience. These overlapping transparent structures and materials provide a new encounter, surpassing traditional candy concepts.