#Japan #Tokyo #Mayu Hotta #MINON #Amino Moist

Mayu Hotta Joins MINON Amino Moist as New Muse

In a refreshing move, actress Mayu Hotta has been selected as the new muse for MINON Amino Moist skin care line. Debuting on September 4, 2025, the new TV commercial titled "Soft Water Retaining Skin" highlights the essence of the product line, which caters to sensitive skin.

Founded by Daiichi Sankyo Healthcare, the MINON Amino Moist series has been a reliable companion for sensitive skin since its launch in 2009. This 2025 relaunch of the line features an enhanced formula focused on the skin's ability to retain moisture—an essential quality for anyone dealing with dry or sensitive skin. The advertisement aims to express a vibrant worldview while introducing viewers to the refreshed product lineup.

A New Chapter in Skincare

The new advertising campaign captures Hotta’s allure through visuals that encapsulate the softness and clarity associated with healthy skin. In the 15-second clip, she demonstrates her skincare routine, superimposing words of encouragement on skin hydration: "Stay hydrated, stay soft." The serene morning light that bathes the scene creates an inviting atmosphere, allowing viewers to connect emotionally with her as she takes care of her skin amidst tranquil sounds of water drops.

The commercial adopts visual and auditory elements such as glistening water droplets and splashing sounds to reinforce the concept of "water retaining skin." As Hotta gazes out the window post-skincare, her expression communicates a sense of fulfillment and hydration that resonates with the audience.

Insight into the Campaign

In the filming of the ad, care was taken to ensure that lighting, spatial arrangement, and texture all align with the new theme of water retaining skin. The production team focused deeply on the nuances of Hotta's expressions and movements, allowing her to channel genuine emotions throughout the scenes. One particular shot—showcasing her gentle smile as she interacts with her skin—best exemplifies the core values of the MINON brand: kindness and beauty.

In the making-of interview, Hotta shares her skincare secrets, emphasizing the importance of thoroughly removing makeup and committing time to her daily routine.

"I believe in accumulating experiences for both my personal growth and acting skills," she states, shedding light on her philosophical insight throughout her vibrant career. Hotta acknowledges the importance of nurturing a healthy lifestyle and reminds viewers of the product’s ethos: maintaining skin’s hydration is essential for overall well-being.

For the actress, using MINON Amino Moist products feels personal, especially their convenient, travel-friendly packaging, marking a decade of her own creative endeavors in the industry. Hotta expresses excitement upon joining as a muse for the line, reflecting on her strong brand loyalty to MINON Amino Moist products.

Newly Revamped MINON Amino Moist Products

Upon its relaunch, the MINON Amino Moist line will include a range of skincare products, promising minimal irritation and maximum hydration with a special focus on powerful, moisture-retaining properties. Each product is carefully designed, not only sublimely effective but also visually appealing to enhance the user experience.
Some of the newly refined items include:

• - Moist Charge Lotion II: For an enriched, rich texture that delivers lasting hydration.
• - Moist Charge Milk: Quick absorbability ensures nutrients are locked into the skin.
• - Moist Charge Cream: Delivers extended moisture retention and a smooth finish.
• - Special Care Masks: Upgraded formulations rich in hydration ferment.

Now available for sampling, the MINON Amino Moist line is championing a "Water Retaining Skin Experience Campaign" by offering samples to 20,000 winners between September 2 and October 15, creating excitement around this innovative skin care line.

Background on Daiichi Sankyo Healthcare

The commitment to promoting self-care through quality skincare remains deep-seated in Daiichi Sankyo Healthcare's ethos. By continuously responding to diverse consumer needs in the ever-evolving beauty market, they aim to ensure that everyone can experience confidence through beautiful, healthy skin. Through the MINON regeneration, consumers can look forward to safe, effective solutions designed to meet their skincare needs.

This latest collaboration with popular actress Mayu Hotta embodies their mission to empathize with and cater to the emotional aspects of skincare, inviting all to embrace the journey towards healthier skin.