COSRX Takes Center Stage at Paris Haute Couture with MISS SOHEE
COSRX Takes Center Stage at Paris Haute Couture with MISS SOHEE
COSRX, a trailblazer in the K-beauty industry, has successfully strengthened its foothold in the world of haute couture as the designated backstage hair sponsor for the MISS SOHEE fashion show during the prestigious Paris Fashion Week Haute Couture Spring/Summer 2026, which was held on January 29. The event featured the distinct artistry of Joana Neves, who serves as COSRX's Global Hair Ambassador and is well-known for her exceptional skills in the beauty industry. She effectively combined the elegance of haute couture with innovative K-beauty hair solutions known for their performance in high-pressure environments.
About MISS SOHEE
Founded by designer Sohee Park, MISS SOHEE is a renowned London-based haute couture house that has carved a niche for itself through immaculate craftsmanship and a fresh perspective on couture. During this year's Spring/Summer collection, COSRX made its mark on the backstage scene, deploying K-beauty hair solutions that are known for their performance and effectiveness. This collaboration is notably one of the first instances where a K-beauty brand has taken on such a prominent role within the haute couture setting, thus marking a significant milestone for Korean beauty in one of the fashion industry's most exclusive realms.
The Spring/Summer collection was themed "BREATHING FORMS," wherein the designer utilized sculptural silhouettes accentuated by movement and fluidity, which has become synonymous with MISS SOHEE's modern couture voice. The brand has skyrocketed to international fame since its debut at Paris Haute Couture in Spring/Summer 2025, with numerous celebrities like Anya Taylor-Joy, Beyoncé, Zendaya, Bella Hadid, and Florence Pugh donning their remarkable pieces.
COSRX's Contribution to Haute Couture
For this significant engagement, COSRX collaborated with Joana Neves, who provided support to the backstage hair team with her expertise and COSRX's PEPTIDE-132 Hair Bonding Trio. Traditionally dominated by European beauty brands, the partnership between MISS SOHEE and COSRX symbolizes a transformative moment for K-beauty on the Paris couture scene, as it showcases how high-end fashion and Korean beauty can cohesively intertwine.
Joana Neves is recognized for her modern take on hair artistry and works closely with COSRX across Europe, focusing on professional education and various collaborations. Her extensive experience includes working with renowned hair teams, like those associated with Dior, Dolce & Gabbana, and Prada, styling high-profile celebrities such as Kendall Jenner, Lily Collins, and Dua Lipa.
PEPTIDE-132 Hair Bonding Trio
During the MISS SOHEE Haute Couture Spring/Summer 2026 show, COSRX’s PEPTIDE-132 Hair Bonding Trio was exclusively used to fulfill the technical and aesthetic requirements of the runway. The trio consists of:
- - PEPTIDE-132 Ultra Perfect Hair Bonding Oil Serum: This lightweight serum is designed to enhance and finish backstage looks while providing flexible control and a lustrous shine. It incorporates patented PEPTIDE-132 to reinforce damaged areas of the hair, ensuring a polished and refined appearance.
- - PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo: A salon-quality shampoo that gently cleanses the hair while strengthening compromised protein bonds, setting a robust foundation for precision styling.
- - PEPTIDE-132 Ultra Perfect Hair Bonding Treatment: This intensive treatment is particularly aimed at the mid-lengths and ends of hair, promoting softness, manageability, and resilience, which are essential for runway styling.
The COSRX Legacy
Since its inception in 2013, COSRX has gained recognition as a leading skincare brand known for its focus on high-quality, concentrated ingredients, and an "essentials-only" ethos. Popularized by its effectiveness and affordability, COSRX is trusted by millions globally, being a major player in the K-beauty movement. The brand has also established a strong presence on popular social media platforms like Instagram and TikTok.
In conclusion, COSRX's participation in Paris Fashion Week signifies a pivotal moment for both the brand and K-beauty as they continue to bridge the gap between high fashion and innovative beauty solutions, proving that excellence knows no boundaries and can thrive in the most exclusive environments.
Topics Consumer Products & Retail）
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