#Japan #Tokyo #Beyond Tsukiji #Sushi Takamitsu #Unitora

Guinness World Record for the Most Expensive Sea Urchin

In a historic event held on January 5, 2026, Beyond Tsukiji Holdings, in collaboration with the esteemed sushi restaurant Sushi Takamitsu and fish wholesaler Yamaji, set a new record at the New Year's auction in Toyosu Market. The group successfully auctioned a high-quality Hokkaido sea urchin, known as "Shinshun Eto Tamatebako - Nama Uni Akatsuki", for an astonishing 35 million yen (before tax), smashing the previous record of 7 million yen established in 2025.

This remarkable auction not only surpassed the prior record by a factor of five but also earned official recognition from the Guinness World Records. On January 30, 2026, a formal presentation was held to award the Guinness certificate, marking a significant milestone in the seafood auction industry.

The Auction Details

The notable auction price of 35 million yen has been officially recognized as the highest amount ever paid for a sea urchin at auction. The item in question, weighing approximately 400 grams, is a collaboration between Hadachi Suisan Co., a premium sea urchin processing company based in Hokkaido, and Urushindo Co., a traditional Echizen lacquerware manufacturer with a history spanning over 200 years. This exceptional product combines Japan's rich culinary heritage with its renowned craftsmanship, encapsulated in a beautifully designed lacquerware box adorned with the Chinese zodiac sign for the horse.

As an emblem of the New Year, this sea urchin has garnered significant attention both domestically and internationally, celebrated for its uniqueness and the elegance of its presentation. Such an extraordinary auction item truly embodies the fusion of traditional Japanese culture and high culinary standards.

The Sea Urchin's Availability

Following the auction, the prized sea urchin was featured at unitora, where it was served as "Hatsu-Seri Uni Don", offering patrons a taste of this legendary delicacy. Additionally, Sushi Takamitsu included it as a special item in their exclusive course menu. Beyond Tsukiji Holdings is committed to continuing its mission of promoting Japanese culinary culture and traditional craftsmanship, with the goal of establishing itself as a leader in culinary innovation starting from Toyosu Market.

Leadership Commentary

Atsuka Kagami, CEO of Beyond Tsukiji Holdings, expressed her pride in achieving this Guinness World Record. "We are deeply honored to receive this prestigious recognition. The 'Shinshun Eto Tamatebako - Nama Uni Akatsuki' is not merely a food item; it represents a cultural and artistic masterpiece. We will strive to share the splendor of Japanese culinary traditions both domestically and internationally and ensure its legacy continues for future generations," she stated.

For More Information

For inquiries regarding this record-breaking sea urchin auction, please reach out to:
Beyond Tsukiji Holdings
Phone: 03-3541-1192 (Attn: Kiyama)
Email: [email protected]

Overall, the record-setting auction event is a vivid reflection of Japan's dedication to culinary excellence and craftsmanship, illustrating how tradition can thrive in the modern culinary landscape.