#Japan #Tokyo #Seven-Eleven #Team Cinderella #POWDER SPACE

Seven-Eleven's Exciting New POWDER SPACE Service

Seven-Eleven Japan, headquartered in Chiyoda, Tokyo, is taking a bold step beyond traditional convenience store offerings by introducing a new service called POWDER SPACE. Starting in December 2025, selected Seven-Eleven locations will feature this innovative concept, created in collaboration with Team Cinderella, a collective focused on providing fresh insights from Generation Z women.

What is POWDER SPACE?

POWDER SPACE is designed to enhance the customer experience by offering a dedicated area for personal grooming and preparation. Located mainly in campus towns, such as the Kudanshita-Honmachi store, it caters specifically to young students.

The space includes a rental spot for hair straighteners called 'ReCute' and a light-adjustable mirror, allowing customers to easily prepare themselves before heading out or right after classes or work.

Responding to the Voice of Young Consumers

The development of POWDER SPACE is deeply rooted in understanding the desires of young consumers. According to a survey conducted in June 2025 among 1,600 females aged 12-22, a significant percentage expressed the need for grooming areas in convenience stores. The survey revealed that 17% of respondents wished for features like powder rooms and hair styling tools available in-store.

Seven-Eleven recognized this trend and worked alongside Team Cinderella to devise a solution tailored to this demographic's preferences. It wasn't just about gathering opinions; it was about translating these needs into a tangible experience.

Collaborative Development Process

This initiative began with a collaborative effort involving Team Cinderella's in-depth survey process. Here’s how they brought POWDER SPACE to life:
1. Conducting a targeted survey to understand demands.
2. Analyzing the results with Team Cinderella to discuss unmet needs and potential usage scenarios.
3. Outlining feasible operations and safety considerations for store implementation.
4. Deciding on the establishment of POWDER SPACE as a concrete project.
5. Collaborating on the design and aesthetic details to resonate with young consumers.
6. Launching the space in select stores and continuously refining the service based on feedback.

Offering a Unique Experience

Through POWDER SPACE, Seven-Eleven aims to reposition its identity. It's not just a shopping destination—it's a versatile space where customers can refresh themselves and mood before stepping out for their day or transitioning from school to social events.

This fresh service aligns with Seven-Eleven's commitment to innovate and adapt to the evolving needs of youth. By prioritizing the voices of Generation Z and the intricate dynamics of contemporary lifestyles, they aim to provide a facility that is relevant and practical for today's consumer.

Conclusion

POWDER SPACE promises a game-changing experience at convenience stores, contributing to a redefined perspective on what shopping should feel like. As Seven-Eleven continues to innovate, its partnerships and responses to customer needs will shape the future of convenience shopping. For individuals who often find themselves on the go, newly added services like POWDER SPACE might just turn an ordinary store visit into a personalized grooming break. With such collaborations and a focus on actual consumer insights, Seven-Eleven is paving the way for what a convenient yet highly customized shopping experience can look like for the next generation.

For more information on POWDER SPACE and to discover participating locations, visit Seven-Eleven's official site.