#United States #Boca Raton #Boxing #ProBox TV #Will Staeger

ProBox TV Welcomes Will Staeger as Senior Advisor

ProBox TV, the pioneering global sports streaming service dedicated solely to boxing, has announced a significant addition to its leadership team with the appointment of Will Staeger as Senior Business Development and Media Rights Advisor. This strategic move is set to transform the company’s approach to global distribution, advertising, and production, as Staeger brings a wealth of experience from his notable career in the sports media industry.

Having previously held chief media officer roles with LIV Golf and senior executive positions at major organizations including ESPN, WWE, and Endeavor, Staeger’s insight is anticipated to propel ProBox TV toward new heights. He will act through his firm, Sonoma Sports Entertainment, leading initiatives that will enhance the company’s advertising strategies and capitalize on emerging media rights opportunities.

In his new capacity, Staeger will collaborate closely with ProBox TV's founder and CEO, Garry Jonas, serving as both an Executive Producer and a core component of the company’s senior leadership team. His diverse background spans over 25 years, encompassing critical roles in content division growth and innovative media rights negotiations that have shaped some of the industry's leading sports properties.

Staeger’s career highlights include being a founding member of LIV Golf and leading teams at Endeavor Streaming and ESPN Original Entertainment. His extensive experience encompasses negotiating landmark media rights agreements and developing high-impact content strategies across various platforms.

Expressing enthusiasm about his new role, Staeger stated, “I’ve always believed boxing deserves the same gold-standard production and storytelling treatment as any major sport or entertainment property. ProBox TV’s commitment to athlete-centered programming provides a solid foundation to build compelling narratives for boxing fans worldwide.”

Jonas noted the importance of Staeger’s appointment in the company’s growth strategy, citing his dual understanding of high-valued sports properties and the mechanisms needed to build impactful new brands in today’s complicated media landscape. The company is aiming to expand its footprint, not only in terms of marquee fights but also through innovative programming that caters to boxing enthusiasts.

ProBox TV's ambition to redefine the perception of boxing matches is echoed in Staeger’s vision, who aims to rectify longstanding challenges that have hindered the sport's expansion. This initiative aligns with a broader movement to amplify the company’s unique identity as the exclusive channel devoted to boxing, combining strategic alliances and passionate storytelling.

The platform offers a mixture of live events and in-depth editorial content, having recently acquired the prominent boxing news site, Boxing Scene, from Paramount Global. As part of its efforts to enhance viewer engagement, ProBox TV provides various free access channels, including popular streaming services and app stores.

Conclusion

The addition of Will Staeger to ProBox TV represents a pivotal moment for the company, integrating innovation at the confluence of sport, culture, and multimedia storytelling. As the company seeks to capitalize on higher-level events, Staeger’s role is expected to be instrumental in reimagining the boxing experience for a global audience. For boxing aficionados and stakeholders within the industry, this appointment heralds a promising future for ProBox TV.

For more details on ProBox TV, visit www.ProBoxTV.com.