DELEÓN Tequila Elevates Emerging Talent with Sky-High DJ Performance at AfroTech 2025

As the official tequila partner of AfroTech 2025, DELEÓN Tequila showcased a bold commitment to the creative community with a unique helipad DJ performance that captured the excitement of this renowned festival held in Houston. This event was not just a party; it was a vibrant celebration of emerging artists and innovators within the Black tech and creative sectors.

A Celebration Above the City

The performance, which took place high above the Houston skyline, featured the brilliant sounds of Major League DJz, a global duo known for their crucial role in promoting African Dance Music while mentoring aspiring DJs worldwide. Their set not only highlighted the dynamic music scene but also aligned perfectly with DELEÓN's mantra of supporting creatives who push boundaries.

Joining the duo were local talents such as Maiya Papaya and DJ Gianni Carter, along with Shay Latukolan, a choreographer who has transitioned into the DJ scene. This diverse lineup transformed the helipad into a lively stage, marking one of the conference’s most unforgettable moments. The lineup was further enriched by Sibby Liv, winner of the UnitedMasters contest, showcasing DELEÓN's initiative known as the Opening Acts Pledge. This program aims to empower emerging DJs by providing them critical resources and performance opportunities, ensuring they have the platform to shine.

The Heart of DELEÓN's Philosophy

Ari Anderman, the Brand Director of DELEÓN Tequila, emphasized the importance of boldness as an integral part of the brand's identity. DELEÓN stands out for its innovative tequila-making process that merges traditional craftsmanship with modern techniques, notably integrating both American and French oak during its aging process. This distinctive approach reflects the brand's commitment to uplifting bold spirits, celebrating not just their product but the people behind the music as well.

The collaboration with Major League DJz encapsulates this ethos perfectly. Their pioneering work in the music industry resonates with DELEÓN's vision of elevating bold creatives. Furthermore, the entire event served as a reminder of the importance of community, culture, and collaboration in shaping the next generation of artists.

Beyond the Performance

As AfroTech 2025 unfolded, DELEÓN Tequila infused the event with energy that extended throughout the week. The festivities began at Jerk x Jollof, a highly talked-about Houston gathering where Major League DJz ushered in a day filled with enthusiasm. This momentum continued into the Blavity House Party RNB Edition, where signature DELEÓN cocktails complemented powerful performances that echoed the brand's bold narrative. AfrotTech's primary events, including the Blavity House Party Block Party and the Mashup Sessions, were punctuated by electrifying performances, particularly when Sibby Liv took the stage, closing out the week on a high note.

A Commitment to the Future

DELEÓN’s Bold Spirits, Rise campaign reaches beyond just crafting exceptional tequila; it aims to create opportunities for young DJs to breakthrough and make their own impact in the industry. Following the success in Houston, DELEÓN Tequila is set to bring this initiative to major cities, including Los Angeles, Atlanta, and Chicago, collaborating with local collectives to promote more DJs and celebrate cultural creativity across the nation.

As they continue this bold initiative, DELEÓN encourages responsible celebration, inviting individuals of legal drinking age to share in the experience of luxury and sophistication that DELEÓN Tequila epitomizes. With an ambition to support and elevate creativity, the brand is not just about crafting remarkable tequila; it is about empowering the next generation to shape the cultural landscape through their music.

For more details on upcoming events and initiatives, follow DELEÓN Tequila on their social media platforms and join in on this vibrant journey that celebrates creativity and unbounded spirit.