#United States #West Chester #Track Rabbit #BMW CCA #Event Registration

Track Rabbit Named Preferred Platform for BMW CCA in 2026

In a notable development, the BMW Car Club of America (BMW CCA) has designated Track Rabbit as its official platform for event registration. This decision, announced on October 23, 2025, marks a significant improvement in the operational dynamics between the club and its members. Since 2024, Track Rabbit and BMW CCA have been collaborating, and this new endorsement formalizes a partnership that aims to enhance the motorsport experience for over 55,000 active members across the organization’s 69 chapters nationwide.

A Transformative Partnership

The endorsement of Track Rabbit as the preferred platform stems from its ability to meet the complex and diverse needs of BMW CCA. The platform has successfully demonstrated its proficiency, streamlining event registration and member management, thus creating a more cohesive experience for club members.

“Track Rabbit has proven itself to be more than a technology provider. They are true partners in every sense,” said Frank Patek, Executive Director of BMW CCA. This statement reflects the deep-seated trust that has developed over time as both parties have navigated the intricacies of automotive event management together.

Enhanced Member Experience

By adopting Track Rabbit, BMW CCA aims to transform how its chapters share information and coordinate events. The platform integrates fragmented data into one accessible location, making it easier for members to stay informed and engaged. This innovative approach has led to improved operational efficiency while providing a user-friendly experience for participants.

Michael Eguina, General Manager of Track Rabbit, expressed pride in this collaboration, stating that the endorsement reinforces their commitment to continuous innovation and creating solutions tailored for automotive clubs. The platform's capabilities in marketing and e-commerce further enhance its appeal, providing significant advantages to chapters seeking to boost engagement and streamline processes.

Broadening the Impact

Track Rabbit's endorsement does not only signify a win for BMW CCA but also strengthens its presence in the automotive community. The platform is used by several leading automotive organizations, including regions of the Sports Car Club of America (SCCA) and the Porsche Club of America (PCA). Victoria Drach, Director of Operations at ALIVE, noted that Track Rabbit prides itself on a partnership-driven approach, which fosters collaborative success rather than merely transactional relationships.

Looking Ahead

As the automotive landscape continues to adapt and grow, the BMW CCA and Track Rabbit partnership represents a new era of technology deployment in motorsport clubs. Jeff Caldwell, President of BMW CCA, pointed out that the organization's goal is to provide comprehensive event management tools. He believes Track Rabbit is an essential ally in reaching this goal, allowing users to enhance their event management skills and member interactions.

David Atadan, Co-founder of Track Rabbit and ALIVE, articulated the broader philosophy behind their operations. Strengthening the backbone of the motorsport industry benefits everyone, validating their long-term aspirations and dedication to client satisfaction.

Conclusion

The endorsement of Track Rabbit by BMW CCA as its official registration platform is a clear indication of the growing importance of technology in enhancing member experiences in automotive clubs. With proven results and a commitment to innovation, the partnership exemplifies how technological advancements can enrich community engagement. As they step into 2026 together, the club and Track Rabbit are setting a new benchmark in the world of automotive enthusiasts, demonstrating the benefits of collaboration and excellence in service.

About BMW Car Club of America

Founded in 1969, BMW CCA is the largest BMW club worldwide. It aims to foster community among its members through various activities that promote enjoyment of the BMW experience.

About Track Rabbit

Track Rabbit is a marketing-based platform designed for event registration and member management in the motorsport industry. It leverages modern technology to enhance user engagement while minimizing operational costs.