MORAZ's Rebranding Journey: Embracing Self-Care for Aging Skin

MORAZ, a renowned brand of medical herb cosmetics founded by MOTHER EARTH in Galilee, is set to embark on an exciting rebranding initiative in early Spring 2026. The company, headquartered in Minato-ku, Tokyo, and led by CEO Teru Hirooka and brand manager Shigeyasu Mizushima, aims to evolve its brand identity to better serve the needs of its customers as they age. The brand previously focused on being a supportive companion to cherished individuals; however, it now seeks to center its message around the theme of "self-care from 40 and beyond."

A New Direction for MORAZ

With this transformation, MORAZ endeavors to adapt to the changes that come with aging skin and lifestyle, providing gentle and nurturing approaches to personal care. The brand's mission is to incorporate the wisdom of medicinal herbs into the daily routines of its consumers, promoting practices that can enhance well-being without the need for special occasions.

The rebranding strategy highlights how these products should not just be used for occasional pampering but should be integrated into everyday life as a sustainable habit. MORAZ is committed to making self-care not just a luxury, but an essential part of one's daily practices.

Introducing SONOE as Brand Director

As a part of the rebranding effort, renowned photographer SONOE has been appointed as the brand director. Known for capturing "the joy of living" and "memorable moments," SONOE specializes in still-life photography and portraits, and brings a unique perspective that aligns closely with MORAZ's principles of self-compassion. Instead of emphasizing superficial beauty, SONOE’s work highlights the quiet moments of life and the beauty during the process of maintaining oneself—capturing precisely what the brand stands for.

Through SONOE’s artistic vision, MORAZ will reshape its visual identity to reflect authenticity, grace, and the natural beauty of aging. SONOE, a Niigata Prefecture native, graduated from Tokyo Zokei University and has established herself since founding "Lightinguz" in 2003, becoming a prominent figure in advertising photography as a regular member of the Japan Advertising Photographers Association (APA) and a lecturer for Nikon College.

Valentine’s Day Limited Edition: A Day of Self-Care

The rebranding initiative kicks off with a special Valentine’s Day campaign, emphasizing self-care as much as gift-giving. MORAZ invites individuals to dedicate time not only to express gratitude towards their loved ones but also towards themselves. The limited edition hand care kit, celebrating SONOE's new role, contains two 100ml tubes of Polygonum Hand Cream. At a special price, this kit reflects the brand’s philosophy of nurturing one’s hands—often overworked in daily life—by restoring them to their natural state with the healing power of medical herbs.

This kit makes a perfect gift for both oneself and for loved ones, advocating the idea that caring for oneself should be a priority, especially during significant occasions.

The Future Vision of MORAZ

MORAZ aspires to be a medical herb brand that does not negate aging but rather respects the body and lifestyle of current generations. Unlike approaches that focus solely on 'curing', MORAZ supports the idea of maintaining good health and well-being daily. The ambition is simple yet profound: to enrich everyday life gently and sustainably as we age.

As MORAZ takes strides towards this new vision, it invites its customers to join on this journey of self-discovery and self-care.

For inquiries regarding the products, visit MORAZ's official website or MOTHER EARTH's site. Customer service is open Monday through Friday from 10:00 AM to 5:00 PM, excluding public holidays and year-end breaks.

About MOTHER EARTH

Founded in Minato-ku, Tokyo, MOTHER EARTH operates as a consultancy firm focusing on sustainable, wellness, organic, and vegan products, working towards the advancement of cultural diversity and sustainability across various sectors.