#USA #Indianapolis #SHEIN #Women's Empowerment #Dress for Success

SHEIN Commits to Women’s Empowerment with $700,000 Initiative

SHEIN, the well-known global online fashion and lifestyle retailer, has embarked on a significant multi-year collaboration aimed at empowering women through a generous financial commitment of $700,000 to Dress for Success (DFS) affiliates across the United States, United Kingdom, and Singapore. This initiative builds on SHEIN's previous efforts, which successfully supported over 2,400 women through collaborations with six DFS affiliates in 2024.

The SHEIN Foundation, SHEIN's newly established philanthropic arm, is dedicated to fostering inclusive communities and sustainable ecosystems. This latest funding represents a concrete step in that mission, specifically targeting four key affiliates in Greater London, Indianapolis, Chattanooga, and Singapore.

Funding Overview

The generous financial input from SHEIN and the SHEIN Foundation aims to bolster the crucial support programs that DFS affiliates offer, which are designed to ensure women acquire the resources and skills necessary for economic independence. This financial channeling will also assist in specific initiatives, including the sponsorship of various fundraising events that are crucial for sustaining these programs.

Recap of 2024 Initiatives

In the previous year, SHEIN contributed $430,000 to local affiliates of DFS, enabling them to execute a number of projects:

• - In London, SHEIN sponsored the annual Power of Women Award ceremony, helping raise funds and awareness for DFS Greater London. Moreover, the brand provided a special 'Stylist's Edit' consisting of 500 fashionable pieces to empower interview-ready clients. In 2024, the DFS Greater London affiliate served 960 women.
• - In Singapore, a collaboration in October saw SHEIN partner with DFS Singapore and students from the Nanyang Academy of Fine Arts to produce a specially-designed capsule collection that aimed to enhance the daily confidence of women balancing work and personal responsibilities. This initiative reached 268 women.
• - At Chattanooga, DFS launched new programs, including the Professional Women's Group, which facilitates monthly meetings for former clients, thereby creating a community for support. They also hosted a CelebrateHer Fashion Show that brought in significant visibility. In 2024, this local affiliate assisted over 173 women, marking a 275% increase compared to the previous year.
• - Indianapolis saw SHEIN as the title sponsor for the Stepping Out in Style fundraising dinner, raising more than $640,000, thereby enabling DFS Indianapolis to deliver over 860 styling appointments, alongside career coaching and mentorship for women in need.
• - Meanwhile, overseas in Rome, DFS launched its first multifunctional center to cater to local women. In 2024, approximately 150 women attended various support programs in this center.
• - Milan is next on the horizon, with plans to transform the local DFS office into a central hub aimed at serving a broader audience, set to launch in May 2025.

A Commitment to Empowerment

Representatives from SHEIN express pride in the positive impact their collaboration with DFS has made across various locales. Leonard Lin, President of EMEA and Global Head of Public Affairs at SHEIN, states, “It is inspiring to see how SHEIN's support has benefited many DFS affiliates across many different geographies—from funding programs to providing resources.” He emphasizes the importance of continued collaboration in enhancing career prospects for the women served by the affiliates.

Conversely, Juanita Ingram, Founder and Board President of Dress for Success in Chattanooga, notes the essence of empowerment transcends mere provision; it is about creating a sustainable change in women's lives. “This collaboration has strengthened our ability to equip women with the tools, confidence, and networks needed to achieve sustainable careers and economic independence,” she remarks, emphasizing the transformative potential of collective action.

About SHEIN Foundation

The SHEIN Foundation stands as SHEIN's philanthropic partner devoted to nurturing inclusive and sustainable growth within the communities SHEIN interacts with globally. Through ongoing programs, the foundation pledges to amplify SHEIN's commitment towards empowering various communities around the world, ensuring a lasting positive impact.

With this new collaboration set in motion, SHEIN continues not just to be a fashion retailer but a beacon of support for women worldwide, underlying the company's ethos of creating meaningful change through fashion and philanthropy.