Pinkfong Company and TBS Collaborate on New Content Development
In a significant move for family entertainment,
The Pinkfong Company, Inc., headquartered in Seoul, South Korea, has announced a partnership with
TBS Television, based in Tokyo, Japan. This collaboration aims to develop new content targeting preschoolers and families around the globe while also enhancing local business networking in Japan.
Pinkfong Company is known worldwide for its hit productions such as
Baby Shark and
Bebe Fin, appealing to the young audience with their engaging and educational content. The phenomenon of
Baby Shark has made waves globally, garnering over
15.8 billion views on YouTube and achieving the title of the most-watched video on the platform. The show's presence extends beyond YouTube, as it has been adapted into TV animation, musicals, and various merchandise, making it a beloved staple in many households.
Additionally, Pinkfong's new IP,
Bebe Fin, has captured the attention of audiences, ranking first on Netflix in 11 countries and entering the top 10 in 25 countries. With over
50 million subscribers on its YouTube channel,
Bebe Fin has quickly established itself as a contender in the family entertainment space.
Through this partnership with TBS, Pinkfong is poised to innovate new content that enables children to learn and have fun with their families. Alongside the expansion of Bebe Fin's recognition, efforts will be made to strengthen collaboration through various channels such as digital distribution and event planning in Japan. With TBS's rich experience in creating and distributing beloved content, this partnership aims to generate synergies not only within the Japanese market but also in global landscapes.
Prior to this partnership, Pinkfong Company participated in TBS's
Play! Learn! Fest, held from April 4 to 6. The event saw them set up an interactive booth featuring the
Bebe Fin House, a sing-along show led by the Bebe Fin trio, and the
Baby Shark Attraction created in partnership with the popular kids café,
Little Planet. This initiative successfully attracted the interest of family audiences across Japan. Pinkfong also aims to accelerate their local operations through the establishment of a Japanese branch, with plans to continue their national tour of the
BABY SHARK LIVE! -The Hidden Treasure- musical, which will visit multiple cities including Shizuoka, Tokyo, Chiba, and Kobe in 2025.
TBS Television, on the other hand, has always prioritized delivering impactful experiences and aims to be a catalyst for social change with its brand promise,