#China #Putian #Guinness World Record #3Trees #Quality Homes

3TREES Grand Opening: A New Era in Coatings

On July 16, SKSHU Paint Co., Ltd., known as 3TREES, marked a significant milestone with the grand opening of its Quality Homes Technology Experience Center in Putian, Fujian. This state-of-the-art venue is not only a hub for showcasing innovative coating solutions, but it also holds the Guinness World Record for being the largest coatings showroom in the world, covering an impressive nearly 20,000 square meters.

A Venue Unlike Any Other

The grand ceremony was graced by Hong Jie, the Chairman and CEO of 3TREES, along with Luo Qiong, an official adjudicator from Guinness World Records. Their collaboration illuminated the significance of this achievement, which consolidates 3TREES' vision of green smart manufacturing and urban renewal. Nearly a thousand partners, employees, and guests were present, highlighting the center's importance in the industry.

From Idle Factory to Innovative Center

The Quality Homes Technology Experience Center has been meticulously renovated from a two-decade-old factory that was previously idle. By utilizing 3TREES' own eco-friendly coating materials, the venue has established a replicable benchmark for industrial tourism and urban renewal. The center successfully integrates original industrial textures with cutting-edge design and sustainable materials, promoting a sense of community and well-being among local residents.

A Multi-Dimensional Experience

Developed over a year by an expert global design team, the venue is a four-story building that blends brand display, cultural heritage, and experiential learning. Each floor focuses on different aspects of the coating and construction industries:

• - First Floor: A focus on consumer health and home renovation solutions.
• - Second Floor: Showcases urban renewal and intelligent construction systems targeting B2B stakeholders.
• - Third Floor: An art museum dedicated to the 8,000-year-old Chinese lacquer craftsmanship, underscoring the rich heritage of the industry.
• - Fourth Floor: A lifestyle experience zone that invites guests to engage with innovative ideas for modern living spaces.

One of the key offerings is the "Instant Renovation for Immediate Move-in" program. This innovative service promises fast and cost-effective home upgrades without the need for large-scale demolition, addressing an essential market need.

Redefining Industry Standards

The grand opening not only celebrates a record-breaking venue but also represents a new paradigm for industrial exhibitions in the coatings sector. The center positions 3TREES as a beacon of excellence, blending sustainability with aesthetic value in product presentation and consumer experience. Moreover, it embodies the company’s commitment to enhancing living environments while promoting health-focused solutions.

Looking ahead, 3TREES aims to strengthen its product quality and service offerings, further contribute to the domestic market's high-end industrial coatings, and create healthier living conditions for all. This landmark center will serve as a critical foundation for 3TREES' future innovations and industry leadership.

As the global landscape of construction continues to evolve, 3TREES is not just participating in the change; they are pioneering it. By setting the industry standards and redefining how coatings are presented and experienced, 3TREES continues to impress as a leading name in the world of construction and design. Expect more groundbreaking developments from them in the years to come.