PUMA Launches 'PUMA Orbita Ultimate PL'
PUMA has taken a significant step in enhancing its global strategy by announcing its official partnership with the Premier League, the world's most-watched football league, in March 2025. This partnership designates PUMA as the official ball supplier for the Premier League, starting from the 2025/26 season. In line with this initiative, PUMA has revealed its inaugural match ball, the 'PUMA Orbita Ultimate PL', ahead of the competition's opening season.
Features of the PUMA Orbita Ultimate PL
The 'PUMA Orbita Ultimate PL' is engineered with a uniform 12-panel construction that ensures precise weight distribution, resulting in outstanding balance. The ball's durability has been enhanced through high-frequency molding techniques, and expanded stitching providing depth improves its aerodynamics, shape retention, and soft touch during kicks. This high-performance ball is designed to deliver stable play under varying weather and pitch conditions, making it perfectly suited for the demanding environment of the Premier League.
The PUMA Orbita Ultimate PL will make its debut during the Premier League Summer Series in the United States in July 2025 and will be used officially for the first time in the league's opening match on August 16, 2025.
Starting from June 3, 2025, at 16:00, the ball will be available for purchase through the official PUMA online store, the PUMA app, and select retail outlets. For a list of specific PUMA retail locations, please refer to the websites of those stores. Note that some stores may have different availability for PUMA products, and the release date or sale locations are subject to change.
Commitment to Youth Development and Community Impact
The partnership between PUMA and the Premier League extends beyond ball supply; it also focuses on youth development and community contributions. Notable initiatives include the 'Premier League Kicks' program aimed at engaging younger audiences, support for female players, football outreach activities in various communities, and promoting the 'No Room For Racism' initiative to combat racism in the sport.
In July, the Premier League Summer Series is scheduled to occur across three cities in the U.S. where community coaching programs for local children and events at PUMA's flagship store in New York will take place.
'Have a Ball' Campaign
Accompanying the launch of the new match ball, PUMA has also initiated the 'Have a Ball' campaign, which emphasizes the joy of playing without being confined by tactics or competition. This campaign encourages all players to play intuitively and enjoyably, whether on the pitch, in schoolyards, or local parks. Every moment of spontaneous play contributes to the appeal of football.
Through this campaign, PUMA aims to promote a positive mindset allowing everyone to enjoy football freely. The promotional video for the campaign features a diverse range of individuals, regardless of age, gender, or nationality, playing football in various everyday settings. This powerful visual representation sends a message that “everyone can be a player.”
Statements from PUMA Leaders
Richard Teyssier, PUMA's Vice President of Brand and Marketing, remarked, “The 'Have a Ball' campaign captures the excitement and liberation that football brings. Statistics indicate that even professional players only possess the ball for an average of 109 seconds in a match. We are eager to see the remarkable moments that will occur using our new ball.”
Will Brass, Chief Commercial Officer of the Premier League, added, “This new match ball will debut in the Premier League Summer Series in July. It will symbolize our new partnership with PUMA and herald an unforgettable season for both players and fans.”
About PUMA
PUMA stands as one of the leading global sports brands, specializing in the design, development, marketing, and sale of footwear, apparel, and accessories. For over 75 years, PUMA has accelerated the growth of sports and culture by developing products aimed at athletes seeking the