#London #United Kingdom #Editorial Images #SmartFrame #Image Library

Introducing SmartFrame Images

SmartFrame Technologies, a London-based company known for redefining digital image standards, has announced the launch of SmartFrame Images— the world’s first library offering high-quality, free, and embeddable editorial images. This groundbreaking platform, available at smartframe.com, currently hosts over 40 million images, with millions more added weekly through its expanding global network of content partners.

The library offers diverse content including official and exclusive sports photography, featuring unique contributions from recognized entities such as Manchester City FC, Everton FC, and New Zealand Rugby. Beyond sports, SmartFrame Images encompasses categories like news, entertainment, lifestyle, culture, and science, serving as an essential visual resource for publishers around the globe.

Content partners like action press international, ZUMA Press, and others contribute to this extensive collection, enabling publishers to access premium images for free. Moreover, publishers earn a share of revenue generated from effective, privacy-compliant advertising embedded within the images, creating a sustainable income model and ensuring fair remuneration for image rights holders.

In addressing long-standing issues of image theft and devaluation in the photography industry, SmartFrame Images integrates robust, multi-layered protection against unauthorized use. The platform's functionality extends to a user-friendly WordPress plugin, allowing users to seamlessly integrate SmartFrame images into their websites without navigating away from their Content Management System (CMS). Given that WordPress powers over 43% of all websites worldwide, this feature significantly enhances the accessibility of high-quality imagery.

All images within the SmartFrame platform are integrated with Content Credentials, a technological standard that facilitates transparent verification of authenticity and provenance. Additionally, smart captions help maintain proper context and attribution for the images used.

Rob Sewell, CEO and co-founder of SmartFrame Technologies, emphasized the significance of this launch, stating, "The introduction of SmartFrame Images represents not only a pivotal moment in our company’s journey but also the most significant advancement in the image licensing industry since its digital transformation. Content owners have struggled with rampant image theft and declining revenues, while publishers face the burden of restrictive licensing fees and complex usage terms. As AI tools evolve and synthetic media becomes more prevalent, ensuring trust in online content is more critical than ever. SmartFrame Images addresses these challenges with a single, integrated solution, delivering millions of secure, authentic, high-quality images that can be used entirely for free, via a transparent platform that fairly compensates both image owners and publishers."

In summary, SmartFrame Images aims to provide the resources and support necessary for publishers to thrive in a digital landscape while safeguarding the rights of content creators. The platform not only revolutionizes access to editorial images but also establishes a new revenue paradigm for publishers—transforming the landscape of visual media as we know it.

For a closer look at the collection, visit smartframe.com.

About SmartFrame Technologies

Founded in 2015, SmartFrame Technologies is paving the way for online image publishing with its secure image streaming platform. The company connects sports brands and content owners with publishers, advertisers, and online audiences, ensuring top-quality images are provided with robust protection, clear origin, and detailed analytics. Their contextual advertising technology enables brands to engage audiences with impactful, embedded advertising while adhering to global data privacy regulations. The launch of SmartFrame Images in 2025 sees the company offer the first platform dedicated entirely to free, license-free, embeddable editorial images.