Brooke DeVard Ozaydinli Takes the Helm at Refinery29
In a significant move for Sundial Media & Technology Group (SMTG), Brooke DeVard Ozaydinli has been appointed as the Chief Content Officer for Refinery29. This moment marks an exciting chapter in the platform's journey as it celebrates two decades of impactful storytelling. The decision aligns with SMTG's vision to uplift and empower diverse voices within the ever-evolving cultural landscape, especially in the New General Market.
Brooke DeVard Ozaydinli is recognized as a pioneering force at the crossroads of beauty, identity, and digital storytelling. With over ten years of experience in media, technology, and brand development, her tenure is marked by a passionate commitment to amplifying the voices of diverse beauty perspectives and enabling individuals to celebrate their uniqueness. She is also the creator and host of the critically acclaimed "Naked Beauty" podcast, recognized for its depth and relatability, having recently won the 2025 iHeart Podcast Award for Best Beauty & Fashion Podcast.
A Vision for Creative Direction
In her newly minted role as CCO, DeVard Ozaydinli will be charged with steering Refinery29's editorial and content strategy across multiple platforms. Her work will involve shaping the brand's creative vision, managing partnerships, and overseeing both original series and storytelling initiatives on a global scale. Notably, she plans to relaunch the podcast network, including extending the reach of Naked Beauty as a key component of the network's offerings. Furthermore, she aims to redefine Beautycon into an experience that mirrors today’s inclusive and multifaceted beauty culture.
DeVard Ozaydinli's arrival brings a renewed focus on authentic storytelling and a deeper exploration of women’s narratives within the media. She emphasizes the importance of spaces where inclusivity and creativity thrive, stating, "Refinery29 has always been a force — a platform that made space for fearless, brilliant, inclusive storytelling. I'm thrilled to build on that legacy and help lead the next generation of women's media."
Strategic Leadership at a Pivotal Moment
Before joining Refinery29, Ozaydinli held significant roles at Instagram where she further honed her expertise in brand strategy. Her leadership has been acknowledged across the industry and is noted for her ability to contribute meaningful dialogue in beauty and well-being sectors. Under her guidance, Refinery29 is expected to continue pushing the boundaries of traditional media, embracing emerging formats and platforms that cater to a digitally-savvy audience.
Kirk McDonald, CEO of SMTG, remarked, "As Refinery29 celebrates two decades of influence, Brooke's leadership symbolizes a new chapter of growth and innovation. Her appointment reaffirms our commitment to fostering a platform that champions authenticity and meaningful storytelling."
With SMTG's acquisition of Refinery29 from Vice Media Group in April 2024, this strategic move positions Refinery29 as an even larger authority on lifestyle journalism, reaching over 60 million individuals globally each month. The platform’s diverse offerings now include an insights agency, a talent network, an e-commerce platform, and even events like the return of 29rooms.
The Future of Refinery29
Brooke DeVard Ozaydinli’s appointment is more than just a new position; it's a bold declaration of where Refinery29 aims to go in the next phase of its story. With her wealth of experience and a fresh perspective on modern narratives, she has the potential to redefine the media landscape for women and underrepresented communities.
As Refinery29 embarks on its celebration of two decades, Ozaydinli’s leadership could very well chart a new course in how women's stories are told, echoing the company’s commitment to inclusivity, authenticity, and community-driven narratives. The future looks bright under her stewardship as she prepares to amplify the voices that deserve to be heard.
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