#USA #CHIPS AHOY! #Millie Bobby Brown #Stranger Things #New York City, Atlanta

CHIPS AHOY! and Stranger Things Unite for a Unique Experience

This October, the beloved cookie brand CHIPS AHOY! is conjuring up a hauntingly delightful partnership with the iconic Netflix series, Stranger Things. As anticipation builds for the fifth and final season of the show, fans will have a one-of-a-kind opportunity to engage with both brands in a fun and interactive way.

A Spooktacular Event

On October 25, just days before Halloween, fans in New York City and Atlanta are invited to step into the eerie world of the Upside Down at a special pop-up event. From 12 PM to 4 PM ET, attendees can experience the thrill of a retro-themed claw machine that promises exclusive prizes, including co-branded merchandise perfect for die-hard fans. This unique claw machine, adorned with creepy vines and glowing red-and-blue lights, serves as the centerpiece of this promotional extravaganza.

Participants will have the chance to win exciting items such as walkie-talkies, stylish retro jean jackets, and customized backpacks, along with the new CHIPS AHOY! x Stranger Things Limited-Edition Cookie—a tasty treat inspired by the series. Additionally, guests who dress in costume will receive an extra chance to win a special prize delivered to their homes, making the event even more enticing.

Collaboration Highlights

Millie Bobby Brown, the actress known for her role in Stranger Things, has been vocal about her excitement regarding this collaboration. "CHIPS AHOY! COOKIES have always been about creating fun, shareable moments,” she shared on social media. The joy of enjoying cookies has been elevated by the ambitious connection with Stranger Things, allowing fans to indulge in a shared enjoyment of nostalgia and sweetness.

Mili Laddha, Senior Marketing Director of CHIPS AHOY!, expressed the brand's intent in creating this immersive experience: “We wanted to go beyond our limited-edition cookies and create an experience that lets fans interact with us in a meaningful way.”

The Special Cookie

For those unable to attend the live event, the CHIPS AHOY! x Stranger Things Limited-Edition Cookie will be available at retailers nationwide. These cookies have a new chocolatey base, fudge chips, and a delightful strawberry-flavored filling—all enclosed in special glow-in-the-dark packaging. They are perfect for indulging during the final season's premiere or for adding a spooky snack to Halloween festivities.

The Final Act Approaches

Stranger Things is set to captivate audiences with its highly anticipated fifth season, releasing in three parts on Netflix this fall. The premiere will kick off with the first four episodes on November 26, followed by three episodes on Christmas Day, finishing with the finale on New Year's Eve. This season promises to keep fans on the edge of their seats, and with the added fun of the CHIPS AHOY! event, it’s an excellent time to be part of the fandom.

Mark your calendars to ensure you catch both the intimate experience of these unique events and the final season of Stranger Things. Featured prizes and delicious cookies combine to celebrate two massive cultural phenomena, delivering thrills that both cookie lovers and nostalgia enthusiasts will cherish. Don’t miss out on this eerie yet delightful collaboration—join the fun and make your October one to remember!

Prizes and Promotions

The claw machine event, taking place at Flatiron North Plaza in NYC and The Battery in Atlanta, will feature both a game and a sweepstakes drawing. One gameplay will be allowed per person, with bonus entries for those attending in costume. For full details about the event and prizes, visit the official event site or inquire with the brand representatives on-site.

The magic of CHIPS AHOY! and Stranger Things is here to enchant fans—an experience not to be missed this October!