Burn Boot Camp Celebrates a Successful 2025 with Expansion and Profitability in the Fitness Market

Burn Boot Camp Achieves Success in 2025



Burn Boot Camp has marked the end of 2025 with impressive growth and strong franchise profitability, capping off a year filled with significant expansion and community engagement. As the fitness industry burgeons—projected to reach $203 billion by 2030—Burn Boot Camp is reinforcing its position as a leader in this dynamic sector.

During this landmark year, the organization entered into 51 new franchise agreements and opened 36 new gyms across the country, including its first location in West Virginia. A noteworthy trend is that more than 60% of these agreements were signed by existing franchise owners, signaling their confidence in the brand’s operations and franchise model. With a commitment to nurturing a community-driven culture, Burn Boot Camp emphasizes strong partnerships, particularly supporting its network of over 80% female franchise owners.

A core element behind Burn Boot Camp's successful trajectory has been its focus on franchisee profitability. Recent data shows that same-gym sales have seen consistent growth over the years, and the brand reported an impressive average EBITDA of $114,000 systemwide in its 2025 Franchise Disclosure Document (FDD). This profitability has attracted both new and seasoned franchise partners, as the opportunity to join Burn Boot Camp aligns with their operational goals.

Morgan Kline, CEO, and co-founder, noted, “The results we achieved this past year are a testament to our solid systems and the dedication of our franchise partners. By prioritizing profitability, operational consistency, and delivering a world-class member experience, we have built a model that supports robust growth.” Over the year, Burn Boot Camp has also received multiple accolades, including an uninterrupted ranking on the Entrepreneur Franchise 500 list for the eighth consecutive year and recognition on the Inc. 5000 for six successive years. Furthermore, the brand was listed in the Franchise Times Top 400 and was acknowledged by Franchise Business Review as one of the Top Franchises for Veterans and Top Franchises for 2026.

In recognition of its innovative technologies, Burn Boot Camp was awarded by the International Franchise Association for its cutting-edge use of technology in collaboration with Ironside. Such accolades reinforce the brand's investment in data-driven tools aimed at enhancing experiences for both franchise partners and members.

Looking ahead, Burn Boot Camp aims to continue its vigorous expansion strategy in 2026, including its inaugural Proud Tour. Spearheaded by co-founder Devan Kline, the tour will highlight member accomplishments and foster themes of pride and resilience. Starting in Florida and the Southeast, the Proud Tour will then extend westward to California, Nevada, and Arizona. Devan Kline expressed, “This tour is about more than fitness; it’s about instilling belief and celebrating commitment. Our brand celebrates personal progress while simultaneously supporting franchise partners in creating impactful community experiences.”

Burn Boot Camp is also gearing up for a renewed focus on engaging multi-unit operators in the health and wellness market in 2026. With plans to launch 100 new gyms, the brand sees a significant opportunity to complement existing health and wellness portfolios for operators in related fields such as chiropractic and massage services.

To join this transformative fitness movement, Burn Boot Camp is actively seeking passionate single- and multi-unit franchise operators. The brand, part of the International Franchise Association's VetFran program, offers veterans a 15% discount on initial franchise fees, showcasing its commitment to supporting those who have served in the military. For individuals looking to not just improve their fitness but also to empower their communities, further details about the franchise opportunity can be found at burnbootcampfranchise.com.

Founded in 2012 by Devan and Morgan Kline, Burn Boot Camp emphasizes the importance of creating healthy lifestyles for women and families through strength and confidence-building programs. Its revolutionary approach includes a unique 45-minute training format, complimentary childcare, and an innovative Floating Floor to ensure injury prevention. As a testament to its success, the Burn Boot Camp app offers members unprecedented access to expert fitness, recovery, and educational content across various categories, transforming lives and inspiring future franchisees.

For more insights about Burn Boot Camp and its initiatives, visit BurnBootCamp.com and follow the brand on various social media platforms.

Topics Health)

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