#Germany #Huawei #Europe #Gaming #Cologne

Huawei's Future of Gaming Salon: Connecting China and Europe

Huawei successfully held the Future of Gaming Salon - Germany Edition in Cologne, marking a significant step towards integrating the vibrant gaming ecosystems of China and Europe. Organized by the Huawei Game Center, this strategic event brought together prominent Chinese game developers, European gaming analysts, opinion leaders, and Huawei’s global gaming team. The salon served as a vital platform for Chinese game developers to gain tailored insights, innovative resources, and strategic partnerships necessary for sustainable growth in the competitive European market.

Successful Convergence of Cultures and Ideas

One of the event's key highlights was its emphasis on localization—a crucial element for penetrating the European gaming market. With its relaxed atmosphere, the salon resonated well with European players, stimulating rich discussions on integrated traffic strategies, in-depth joint operations, the potential of mini-games, and compliance frameworks to support game publishing.

Rong Tao, President of Huawei's European Device Business, opened the event by acknowledging the surging success of Chinese games, which now represent 30% of the top 100 mobile titles in Europe. He pointed out significant challenges faced by developers, including a diversity of languages, cultural nuances, and strict GDPR regulations. In response, Huawei has developed a sophisticated and localized support infrastructure. This encompasses its Irish subsidiary Aspiegel, dedicated to supporting gaming services and ensuring compliance with European laws, and a localization operations center in Madrid covering 90% of the region's major languages, alongside a compliance center in Dublin staffed by over 100 experts ensuring cybersecurity, privacy protection, and regulatory adherence.

The Salon: A Gathering of Game Industry Visionaries

The salon featured influential figures, including key game developers like Tencent, eFun, NetEase Games, NEOCRAFT, and Nuverse. Shan Xuefeng, Management Director of Consumer Cloud Service Europe Ecosystem Development & Sales at Huawei, delivered a presentation emphasizing the growth potential for games in Europe, highlighting the mature yet fiercely competitive market where strategy and role-playing games thrive.

Huawei showcased its localization capabilities, detailing high-conversion channels on HUAWEI AppGallery, partnerships with over 500 opinion leaders, and an active community of more than 50,000 gamers. Complementing digital efforts, Huawei has enhanced its brand visibility through immersive activations in flagship stores and dynamic esports events.

Insights from Partners: Navigating Regional Preferences

Sessions included discussions with partners like NEOCRAFT, who provided valuable insights into European player preferences. They noted the European audience tends to value individuality and prefers Player vs Environment (PVE) experiences, contrasting with the high-density content favored by Chinese gamers. Prominent European game companies, such as King, Gameloft, and Nexters, highlighted the importance of game personalization, strengthening community ties, and exploring diverse direct communication channels with consumers.

Why Europe Chooses Huawei for Gaming Growth

The European gaming sector is a dynamic innovation hub, boasting a diverse player base alongside an increasing demand for high-quality mobile games. With a broad global presence, the Huawei Game Center operates in over 170 countries and regions, delivering excellent gaming experiences to more than 260 million players worldwide. Among the top 30 Chinese gaming companies expanding internationally, 28 have joined the Huawei Mobile Services gaming ecosystem, working together to unlock new opportunities and shape the future of the global gaming market.

From the localization center in Madrid to Dublin’s compliance expertise, Huawei's years of presence in Europe, bolstered by its leadership in wearable devices, tablets, and flagship gadgets, create a thriving ecosystem for developers to excel.



In conclusion, Huawei’s commitment to fostering growth and collaboration within the gaming ecosystem demonstrates its strategic vision and dedication to supporting developers in navigating the complex landscape of the European gaming market. This event is just the beginning of a promising future for Chinese gaming in Europe.