#Japan #Tokyo #Aurora Mobile #AI customer support #EngageLab

Aurora Mobile Establishes Japanese Subsidiary

Aurora Mobile Limited (NASDAQ: JG), a global provider of customer engagement and marketing technology, has officially announced the establishment of its Japanese subsidiary, Aurora Mobile Inc. This strategic move enables the direct provision of the company’s flagship platform, EngageLab, to the Japanese market.

Context in the Japanese Market

Japanese companies are currently facing several significant challenges, including:

• - A severe shortage of workforce
• - Diversification of customer touchpoints
• - Demands for better visibility of ROI
• - Needs for enhanced security measures

In response to these issues, Aurora Mobile Inc. is set to bridge the gaps in customer data, channels, and support operations. The company is introducing a comprehensive ecosystem known as the “Full Journey AI Engagement Ecosystem,” which integrates marketing, customer support, and security measures into a cohesive solution.

Three Main Solutions Offered

1. Omni-Channel Marketing Platform: EngageLab

EngageLab integrates various channels, including AppPush, WebPush, Email, SMS, and WhatsApp. This platform is capable of delivering notifications at a scale of billions within milliseconds. Key features include:

• - Visual journey builder, allowing users to create personalized engagement flows.
• - AI-driven optimization algorithms that determine the best times to send notifications.
• - An AppPush delivery success rate significantly higher than the industry standard, achieving 1.4 times better performance.

This solution transforms passive notification delivery into interactive selling capabilities, enhancing customer engagement.

2. AI Customer Support: LiveDesk

With the LiveDesk solution, AI agents can autonomously handle up to 90% of customer inquiries. This innovation can reduce operational costs by as much as 70%. Additionally, seamless handoff functions allow for handing over complex issues to human operators while maintaining service quality and efficiency.

3. Frictionless Authentication and Security

Aurora Mobile’s security solutions include:

• - Silent Authentication, providing a hassle-free user experience.
• - One-Time Passwords (OTP) with a success rate of 99% for secure transactions.
• - AI-driven CAPTCHA systems that enhance security without sacrificing user experience.

These security measures ensure that enhanced protection and user experience go hand in hand.

Insights from the CEO

Chris Lo, the founder and CEO of Aurora Mobile, commented on this expansion, stating:

“Japan is a mature market that prioritizes quality and stability. We are honored to contribute to the growth of Japanese companies with our globally cultivated AI infrastructure and omni-channel technology. Through Aurora Mobile Inc., we aim to enhance the digital customer experience while maximizing operational efficiency for businesses.”

Overview of the Japanese Subsidiary

Company Name: Aurora Mobile Inc.
Location: [Insert Tokyo Office Address]
Business Scope: Provision of AI-integrated customer engagement solutions.

About Aurora Mobile

Established in 2011, Aurora Mobile Limited is a publicly listed company on NASDAQ, offering an integrated digital infrastructure that combines omni-channel engagement, AI marketing, AI customer support, and identity security for global enterprises. Through its flagship brands, EngageLab and the AI platform GPTBots.ai, Aurora Mobile supports the digital transformation of businesses.

For more details, please visit: Aurora Mobile Website
Media Inquiries: [email protected]