#Japan #Tokyo #AI Analysis #Nippon Ham #Flyle

Nippon Ham Leverages Flyle's AI Capabilities

Nippon Ham, a leading company in the meat processing industry in Japan, has recently integrated the AI Insight Analysis Platform, Flyle, into its Customer Orientation Promotion Department. This strategic move aims to improve the analysis of customer feedback (voice of the customer or VOC) and enhance product development and corporate culture.

Background of the Implementation

Nippon Ham has established a prominent position in the market with its slogan, "More Freedom with Protein," offering a wide range of processed meat products. The company has recognized the importance of customer feedback in driving innovation and shaping its corporate environment. However, challenges arose when analyzing this feedback due to the unique contextual expressions present in the Japanese language, such as the term “yabai.” Traditional text mining tools struggled to accurately classify these expressions, leading to issues with analysis precision. Additionally, generating weekly reports required a considerable amount of time – approximately 15 to 16 hours with a three-person team – hindering the team's ability to focus on high-value tasks.

To address these issues, the Customer Orientation Promotion Department decided to implement Flyle's AI Insight Analysis Platform.

Identified Challenges

1. Precision in Text Analysis: The existing text mining methods lacked the accuracy to discern between positive and negative sentiments, especially with context-specific phrases in Japanese.
2. Resource Allocation: With three team members dedicating 15 to 16 hours each week to report generation, the team found it challenging to commit sufficient time to higher-value tasks that could advance business objectives.
3. Data-Driven Decision Making: Having to rely on subjective judgments to identify significant customer feedback made it difficult for the business departments to present quantitative evidence when making improvement decisions.

Benefits of Implementation

Following Flyle’s deployment, Nippon Ham has reaped numerous benefits:

• - Reduction in Work Hours: The previous workload of 15-16 hours per week for report generation has been reduced to just 3-4 hours for one person, allowing the team to streamline operations effectively.
• - Shift Towards High-Value Tasks: Freed-up time is now being directed toward analyzing social media and uncovering deeper insights, leading to greater value in the work produced.
• - Improved Analysis Quality: With AI-driven auto-tagging capabilities, inconsistencies in human analysis were eliminated, enabling deeper analysis of differences in feedback between first-time buyers and loyal customers.
• - Increased Use of VOC: There has been a notable rise in requests for specific data from other departments, resulting in a more conducive environment for data-informed business decisions.

Voices from Nippon Ham Team

According to team members Yokoyama Sumi, Moriyama Tae, and Ichiriki Haruhi from Nippon Ham's Customer Orientation Promotion Department:

"Our department faced significant challenges in achieving high accuracy in Japanese emotion analysis and coping with the substantial workload of weekly report generation. The initial methods could not effectively interpret context-specific expressions like 'yabai', and this, combined with the excessive time needed for reports, limited our ability to focus on high-value tasks.

Flyle's high-precision context analysis capabilities and its dashboard features provided a solution that increased our reporting efficiency dramatically. Now, the report generation takes merely 3-4 hours for one person, cutting down our previous work by more than two-thirds. With this time saved, we've begun investing resources into analyzing social media feedback and discovering new insights, such as the differences in responses from first-time customers versus loyal users."

The team envisions further enhancing the platform into a comprehensive customer feedback system that analyzes various data, enabling proactive improvements and fostering innovation in product development.

About Flyle

Flyle is a next-generation AI Insight Analysis Platform capable of classifying and analyzing audio and textual data comprehensively. It integrates and analyzes vast amounts of unstructured data, including call logs, reviews, surveys, social media, and meeting minutes. Flyle provides functionalities including AI agent support for analysis, trend detection, dashboards, workflow management, clustering, personal information masking, and enterprise-level security features. The system efficiently transforms data into actionable insights that drive business improvement and secure operational workflows led by AI.

For more information, visit Flyle's official website: Flyle Services

Company Overview

• - Name: Flyle, Inc.
• - CEO: Yuuichi Zaigo
• - Location: 2F, 35 Kowa Building Annex, 1-14-15 Akasaka, Minato-ku, Tokyo 107-0052, Japan
• - Established: February 10, 2020
• - Capital: 100,000,000 JPY (including capital reserve)
• - Business Area: Development and provision of AI Insight Analysis Platforms.
• - Company Website: Flyle Corporation